About us

Joanna Formella

Joanna Formella

Co-founder, Digital Strategist

After having worked for many years in corporate and start up jobs, I decided to step out of the comfort zone. This was mainly driven by a genuine curiosity for areas such as branding and user experience.

I worked closely with decision makers and peers with transformative super powers, who inspired me to further invest in my career progress. I attended speaking clubs, studied branding books and pursued my PhD degree alongside my 9-to-5 job. In my leisure time, I used to teach German solely for the fact, that I could enable people to achieve the best results possible for themselves. In a world of opportunities it’s difficult to limit myself to one passion only.

My strength lies in analysis. Some people say, I have an eagles eye for optimising things like a Kaizen pro. I equally enjoy the creative side at the beginning of a project, when I can dive into colourful road maps, draw a new face of a company or design campaign strategies. My new enterprise life allows me to visit clients on-site in Europe for project based work and for workshops. I can cover what is needed for my clients in the scope of marketing strategies, be it operations or consulting requests. I refrain from giving myself a certain job role. With the variety of client requests comes the satisfaction to create new sustainable opportunities for my clients.

Expertise:

Google Ads | Digital Strategy | Branding

Favourite remote destination:

Iceland, Scandinavia

Recommended item to ease traveling:

Noise cancelling headphones and my content calendar, where I reflect on new topics for my LinkedIn account.

How I re-charge and win inspiration:

I love chatting to people from different backgrounds. This is gives me new ideas for my projects.
Also spending time in the nature is my preferred choice for re-charging my energy and writing down fresh ideas to my content calendar.





Konstantinos Ntoukakis

Konstantinos Ntoukakis

Co-founder, SEO Director

Balancing my business ambitions with my creative urges, my work lies in the intersection between marketing and technology. While working with startups and growing SMBs in the last years, I came to realize that breaking free of the traditional work framework would allow me to do some of my most impactful work, while building meaningful relationships with other creative entrepreneurs.

My superpower is being a very technical kind of marketer, a code marketer. Whereas most marketing professionals approach technology as a necessity, for me technology is not just a means to an end. Instead, if marketing is the body, technology is the soul of an innovative business - after all we’re on the internet, right?

Since 2020 I am a digital nomad, I travel to meet clients and work from anywhere in the world with an internet connection.

Expertise:

SEO | Marketing Technology | Website Performance

Favourite remote destination:

South-East Asia

Recommended item to ease traveling:

Nomadlist subscription to decide on destinations and meet new people. I always travel with my Aeropress and coffee beans, Kindle (I read a lot), and my pair of AirPods.

How I re-charge and win inspiration:

I love exploring urban landscapes, and often big cities are my destination. There's something magical in being an observer of people’s daily lives, and it brings me energy and clarity of thoughts.