Joanna Formella

After having worked for many years in corporate and start up jobs, I decided to step out of the comfort zone. This was mainly driven by a genuine curiosity for areas such as branding and user experience. I used to work closely with decision makers and peers with transformative super powers, who inspired me to further invest in my career progress. I attended speaking clubs, studied branding books and pursued my PhD degree in storytelling alongside my 9-to-5 job.

My strength lies in analysis. Some people say, I optimize things like a Kaizen pro. I equally enjoy the creative side at the beginning of a project, when I can dive into colourful road maps and design campaign strategies. I cover everything that is needed to create new marketing strategies, be it project operations or consulting requests. With the variety of client requests comes the satisfaction to create new sustainable opportunities for my clients.

Konstantinos Ntoukakis

I help my clients solve tough SEO problems and make the right decisions about their websites and content. My expertise covers minimizing the impact of website migrations, SEO for multi-domain website architectures (ex. China, Russia), finding dynamic rendering problems and more. From crafting a search strategy to reverse-engineering the rankings of your competitors, planning better content, and optimizing your web-pages, I offer a process-oriented and transparent approach for creating authoritative websites.

In 2019 I co-founded Studio for Digital Growth, in which I continue to serve as the SEO director. From 2016 to 2019 I worked for startups in growth marketing and leadership roles, and since 2015 I advise on projects as an independent digital marketing consultant. Before that, I co-founded, a business analytics SaaS.

Melissa Krysh, Watermark Retirement Communities

"Joanna performed a website audit for my website, intricately detailing not only the areas for improvement but the oversights on my end for better production. I would strongly recommend Joanna and her company for future audits and growth potential."

Amber Powers, President of Powers Digital Marketing

"Joanna did an SEO audit for my company that was incredibly thorough. I’m totally pleased with the work she did for me and would recommend any company do this for their own company website!"

Alison Humphries, Head of International at ClickThrough Marketing

"Joanna has been delivering well written and optimised content for us. The work she has carried out on our AdWords and Amazon accounts has always been of a high standard and deadlines are always met. She has an exceptional understanding of Digital Marketing and is highly competent at both creating and executing paid and organic strategies."

Dr. Natalia Wiechowski, LinkedIn, Personal Branding Pro, Edutainer

"I approached Konstantinos and his team for a web page related issue I could not fix myself. Not only did he fix it. He also eliminated the problem in no time. Seriously. Boom, done! Thanks for helping me out, Konstantinos. Without you I'd have a few more (angry) wrinkles. ;-)"

Matt Bujalski, Senior National Sales Executive at LCP360

"I've been lucky enough to be coached by Konstantinos on many marketing automation and optimization topics for some time. I consider him my go-to resource for all things SEO & PPC, from big picture, to tweaking the details on a campaign. I highly recommend Konstantinos for both his depth of knowledge, but also the ease of working with him and most importantly, results."

Christopher Bruno, Founder & CEO at Social INK

"Konstantinos has been a huge asset to our company. Bringing in a skilled, knowledgable SEO expert was key to help us generate the right content for our audience. Understanding the processes, the key requirements and working closely together, we've seen the positive impact and results faster than we experienced. I wouldn't hesitate to recommend Konstantinos to anyone looking for help with their SEO."

Events & Keynotes

Online Fokus Konferenz Marketing, Joanna Formella, Nov. 23rd-27th, 2020 (German)



Why is onboarding especially important NOW to achieve sustainable success?, Joanna Formella, May 6th, 2020 (German)

Joanna Formella with Dr. Natalia Wiechowski, Sep. 4th, 2019 (German)

SEO for Small Business, Konstantinos Ntoukakis, July 26th, 2019



Top 8 SEO Leaders Weigh in on 2020’s trends in SEO, Konstantinos Ntoukakis, Dec. 23rd, 2019

Why Curiosity Pays Off, Joanna Formella, May 30th, 2019



SEO Trends for 2020, Konstantinis Ntoukakis, Nov. 10th, 2019

Joanna Formella with Dr. Natalia Wiechowski, Aug. 31st, 2019