Marketing Articles & Resources for Online Entrepreneurs

The 20 Percent Edition Nr. 31: How to Choose Your Website Marketing Metrics

Hello friends, and welcome to this edition of The 20 Percent. There is a saying that “where attention goes, energy flows.”  I’m not sure about the original source, but it’s a phrase that I can wholeheartedly support. Moreover, I am reminded of it every time I look into website marketing metrics.  Every entrepreneur holds some marketing outcomes dear … Read More

Red Ocean vs. Blue Ocean Strategies in Website Marketing

In their bestselling book Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that companies need to go beyond competing. While traditional competition-based strategies are necessary, they are not sufficient to sustain long-term high performance. Entrepreneurs need to switch from Red Ocean strategies to Blue Ocean strategies to make a dent in the world. What Is the Difference Between Red and Blue … Read More

The 20 Percent Edition Nr. 29: How to Walk the Fine Line Between Bullish and Bu**shit Marketing Using Deterministic Optimism

Hello friends, and welcome to this edition of The 20 Percent. In Zero to One, Peter Thiel introduces the interlocking ideas of determinism and optimism as a way to gauge where the future is going. While Thiel uses this framework to discuss societal change and entrepreneurship, I found his insights remarkably valuable in marketing. The … Read More

The 20 Percent Edition Nr. 27: How Culture Corruption Shapes the Future of Search Engines – Part 3

Hello friends, and welcome to this edition of The 20 Percent. Today’s edition is about Google marketing in a pro-privacy environment and the emergence of FLOC, a new technology that uses federated learning to profile users for advertising and personalization purposes.  Introduction to FLOC Federated Learning of Cohorts (FLoC) proposes a new way for businesses to … Read More

The 20 Percent Edition Nr. 26: How Culture Corruption Shapes the Future of Search Engines – Part 2

Hello friends, and welcome to this edition of The 20 Percent. Today’s edition discusses website marketing with private search engines that don’t offer advertising options. This puts the spotlight on organic search, so the question is how well a business can utilize Neeva or Brave Search to bring traffic to their web properties? Private Search … Read More

The 20 Percent Edition Nr. 25: How Culture Corruption Shapes the Future of Search Engines – Part 1

Hello friends, and welcome to this edition of The 20 Percent. Cultural changes and contradictions in popular opinions have always been reflected in innovation and product marketing. In the last year alone, increasing awareness about online privacy has brought new search engines into the market. Whereas Google is still the default, I think it’s interesting … Read More