Many coaches we work with prefer to work on their websites themselves. However, making a coaching website that looks good and is suitable for marketing can be a challenge. In this guide, I will share how you can create a good coaching website with marketing in mind. What Makes a Coaching Website Suitable for Marketing? … Read More
Getting Started With Marketing Your Coaching Business As a coach, the chances are that you spend over 20 hours a week on various marketing activities for your coaching business to find or attract potential clients. It doesn’t have to be this way. We’ve learned from working with coaches (and other entrepreneurs) over the years that … Read More
In their bestselling book Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that companies need to go beyond competing. While traditional competition-based strategies are necessary, they are not sufficient to sustain long-term high performance. Entrepreneurs need to switch from Red Ocean strategies to Blue Ocean strategies to make a dent in the world. What Is the Difference Between Red and Blue … Read More
The Mistake That Cost Me 2 Months of Work Back in February 2021, when I started The 20 Percent, I decided to try out Substack. People (many with significantly larger audiences than mine) talked about it, and it promised to make running my email publication easy and enjoyable. I took it on that promise. It … Read More
Recently, we had the opportunity to dive into the content management system Kajabi. Our client, Dr. Alexander Madaus from Hamburg, Germany – a coach for entrepreneurs (German: Unternehmercoach), approached us for an SEO project…
There are many factors that can decide the effectiveness of your media coverage and when it comes to press release distribution one of the most frequent questions we get is when is the best day and time to send it out…