Learning Hub

Red Ocean vs. Blue Ocean Strategies in Website Marketing

In their bestselling book Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that companies need to go beyond competing. While traditional competition-based strategies are necessary, they are not sufficient to sustain long-term high performance. Entrepreneurs need to switch from Red Ocean strategies to Blue Ocean strategies to make a dent in the world. What Is the Difference Between Red and Blue … Read More