The Mistake That Cost Me 2 Months of Work Back in February 2021, when I started The 20 Percent, I decided to try out Substack. People (many with significantly larger audiences than mine) talked about it, and it promised to make running my email publication easy and enjoyable. I took it on that promise. It … Read More
Hello friends, and welcome to this edition of The 20 Percent. Today’s edition is about Google marketing in a pro-privacy environment and the emergence of FLOC, a new technology that uses federated learning to profile users for advertising and personalization purposes. Introduction to FLOC Federated Learning of Cohorts (FLoC) proposes a new way for businesses to … Read More
Hello friends, and welcome to this edition of The 20 Percent. Today’s edition discusses website marketing with private search engines that don’t offer advertising options. This puts the spotlight on organic search, so the question is how well a business can utilize Neeva or Brave Search to bring traffic to their web properties? Private Search … Read More
Hello friends, and welcome to this edition of The 20 Percent. Cultural changes and contradictions in popular opinions have always been reflected in innovation and product marketing. In the last year alone, increasing awareness about online privacy has brought new search engines into the market. Whereas Google is still the default, I think it’s interesting … Read More
Hello friends, and welcome to this edition of The 20 Percent. Last week I watched an interview with Yuval Noah Harari. When he was asked whether he would want to be an Epicurean in Athens or a general in the army of Alexander the Great, to my surprise, he chose the former. My first thought … Read More
Hello friends, and welcome to this edition of The 20 Percent. Fingerspitzengefühl is a German word that literally translates to “fingertips feeling,” meaning developing an intuitive feel or feeling the pulse of a situation. Sometimes, new entrepreneurs (or experienced ones with a new business or product) lack marketing Fingerspitzengefühl. When this happens, they approach complicated … Read More
Hello friends, and welcome to this edition of The 20 Percent. This week’s newsletter is brought to you in collaboration with Joanna Formella, website marketing consultant and co-founder at Studio for Digital Growth. When I talk about website marketing, I refer to it in the context of SEO and website experience. However, another important part … Read More
Hello friends, and welcome to this edition of The 20 Percent. Last week I was reading The War on Normal People, a book by Andrew Yang about the effects of automation, artificial intelligence, and software on the jobs of working-class Americans. A parallel theme of the book is the contrast brought to society by the … Read More
Hello friends, and welcome to the 20th edition of The 20 Percent. Async is my favorite mode of work and communication. I know that, sometimes, it makes me look like a dinosaur 🦖 . But, while everyone’s constantly available on Slack, Telegram, and whatnot, I prefer email. In a world when everyone is a WhatsApp … Read More
Hello friends, and welcome to this edition of The 20 Percent. When you are working on an internet business, you are in a race against your competition. Your Google rankings, website conversions, and online visibility are essential. To give yourself the best chance of winning, you must make quick decisions across different areas, some of … Read More