Konstantinos Ntoukakis Hello friends, and welcome to this edition of The 20 Percent. If you asked me to describe marketing in one sentence, my answer would be, “people like us do things like this.” To quote Seth Godin, “there is no more powerful tribal marketing connection than this.” Talking about tribal marketing connections is an interesting choice of … Read More
Hello friends, and welcome to this edition of The 20 Percent. New year resolutions have become very popular in recent years. People want to change their lives in one way or another, and they see the New Year as a fresh start for them. In the business world, entrepreneurs also commit to reinforce behaviors that … Read More
Hello friends, and welcome to this edition of The 20 Percent. Most marketing conversations inevitably lead to the topic of ROI. Many entrepreneurs believe that “For every $1 you put into marketing, you ought to make $2 back,” or so the argument goes. It’s a difficult argument to disagree with. It feels intuitively right. And … Read More
Many coaches I know (and even established ones) prefer to work on their websites themselves. However, making a coaching website that looks good and is suitable for marketing can be a challenge. In this guide, I will share how you can create a good coaching website with marketing in mind. What Makes a Coaching Website … Read More
Getting Started With Marketing Your Coaching Business As a coach, the chances are that you spend over 20 hours a week on various marketing activities for your coaching business to find or attract potential clients. It doesn’t have to be this way. We’ve learned from working with coaches (and other entrepreneurs) over the years that … Read More
Hello friends, and welcome to this edition of The 20 Percent. I believe that nowadays, there is a disproportionate focus on website function. It can’t be helped because function contrary to form is quantifiable. You see, everyone has an opinion on design, just as everyone has their taste in music or food. Many people think … Read More
Hello friends, and welcome to this edition of The 20 Percent. There is a saying that “where attention goes, energy flows.” I’m not sure about the original source, but it’s a phrase that I can wholeheartedly support. Moreover, I am reminded of it every time I look into website marketing metrics. Every entrepreneur holds some marketing outcomes dear … Read More
In their bestselling book Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that companies need to go beyond competing. While traditional competition-based strategies are necessary, they are not sufficient to sustain long-term high performance. Entrepreneurs need to switch from Red Ocean strategies to Blue Ocean strategies to make a dent in the world. What Is the Difference Between Red and Blue … Read More
Hello friends, and welcome to this edition of The 20 Percent. Did you know that 59% of shoppers research online before buying to ensure they are making the best possible choice? Well, it’s true, but to get to the point, I wanted to illustrate how online content creators utilize statistics to convey credibility and make … Read More
Hello friends, and welcome to this edition of The 20 Percent. In Zero to One, Peter Thiel introduces the interlocking ideas of determinism and optimism as a way to gauge where the future is going. While Thiel uses this framework to discuss societal change and entrepreneurship, I found his insights remarkably valuable in marketing. The … Read More