How (And Why) I Moved My Newsletter From Substack to WordPress

The Mistake That Cost Me 2 Months of Work Back in February 2021, when I started The 20 Percent, I decided to try out Substack. People (many with significantly larger audiences than mine) talked about it, and it promised to make running my email publication easy and enjoyable. I took it on that promise. It … Read More

The 20 Percent Edition Nr. 27: How Culture Corruption Shapes the Future of Search Engines – Part 3

Hello friends, and welcome to this edition of The 20 Percent. Today’s edition is about Google marketing in a pro-privacy environment and the emergence of FLOC, a new technology that uses federated learning to profile users for advertising and personalization purposes.  Introduction to FLOC Federated Learning of Cohorts (FLoC) proposes a new way for businesses to … Read More

The 20 Percent Edition Nr. 26: How Culture Corruption Shapes the Future of Search Engines – Part 2

Hello friends, and welcome to this edition of The 20 Percent. Today’s edition discusses website marketing with private search engines that don’t offer advertising options. This puts the spotlight on organic search, so the question is how well a business can utilize Neeva or Brave Search to bring traffic to their web properties? Private Search … Read More

The 20 Percent Edition Nr. 25: How Culture Corruption Shapes the Future of Search Engines – Part 1

Hello friends, and welcome to this edition of The 20 Percent. Cultural changes and contradictions in popular opinions have always been reflected in innovation and product marketing. In the last year alone, increasing awareness about online privacy has brought new search engines into the market. Whereas Google is still the default, I think it’s interesting … Read More

The 20 Percent Edition Nr. 23: From Zero to Fingerspitzengefühl

Hello friends, and welcome to this edition of The 20 Percent. Fingerspitzengefühl is a German word that literally translates to “fingertips feeling,” meaning developing an intuitive feel or feeling the pulse of a situation. Sometimes, new entrepreneurs (or experienced ones with a new business or product) lack marketing Fingerspitzengefühl. When this happens, they approach complicated … Read More

The 20 Percent Edition Nr. 22: Three Strategies to Spice Up Your Google Ads Game

Hello friends, and welcome to this edition of The 20 Percent. This week’s newsletter is brought to you in collaboration with Joanna Formella, website marketing consultant and co-founder at Studio for Digital Growth. When I talk about website marketing, I refer to it in the context of SEO and website experience. However, another important part … Read More