The 20 Percent Edition Nr. 19: The OODA Loop in Website Marketing

Hello friends, and welcome to this edition of The 20 Percent. When you are working on an internet business, you are in a race against your competition. Your Google rankings, website conversions, and online visibility are essential. To give yourself the best chance of winning, you must make quick decisions across different areas, some of … Read More

The 20 Percent Edition Nr. 14: The Power of Consistency Over Time

Hello friends, and welcome to this edition of The 20 Percent. Consistency is one of the most important factors contributing to the success of an online business. And like any good piece of advice, it’s also deceptively difficult to put into action. Sometimes I feel that “being consistent” is the business equivalent of “carbs are … Read More

The 20 Percent Edition Nr. 13: Breaking the Feast or Famine Cycle in Business

Hello friends, and welcome to this edition of The 20 Percent. Early human societies were largely dependent on foraging and hunting. The food supply was unpredictable, and humans had to deal with feast or famine cycles—periods of abundance followed by periods of scarcity. With the advent of agriculture, life became more planned, and feast or famine … Read More

The 20 Percent Edition Nr. 11: Creating Your Opportunity Space With Content Curation

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is about building your opportunity space with content curation: Consistently creating original content is hard. It’s hard because creativity needs fostering, and original ideas need time to mature. But writing your content from scratch isn’t the only way to build an audience. There’s an … Read More

The 20 Percent Edition Nr. 10: Reaching Your Minimum Viable Audience With Your Website

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Seth Godin’s This Is Marketing. The marketing that has suffused our entire lives is not the marketing that you want to do. The shortcuts using money to buy attention to sell average stuff to average people are an … Read More