The 20 Percent Edition Nr. 9: Using the Overton Window in Marketing

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea comes from the mid-1990s and is called The Overton Window. The Overton Window is a model for understanding how ideas in society change over time and influence politics. The core concept is that politicians are limited in what policy ideas they … Read More

The 20 Percent Edition Nr. 8: Out Caring Your Google Competition

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Wil Reynolds, founder & director of strategy at Seer Interactive. In a service industry like mine, if you out care your competition, you will kill them. If you care more about your customer’s outcome, if you care more about your team’s outcome… we can destroy our … Read More

The 20 Percent Edition Nr. 5: Applying Ockham’s Razor to Website Marketing

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is a methodological principle (and one of my favorite mental models) called the Ockham’s razor. Suppose that there are two explanations for something. The explanation that requires the least speculation is invariably better. The more assumptions you have to make, … Read More

The 20 Percent Edition Nr. 4: Creating Serendipity With Website Marketing

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea comes from Naval’s Making Money Isn’t About Luck. A lot of people think making money is about luck. It’s not. It’s about becoming the kind of person that makes money. Naval is one of my favorite thinkers. Moreover, his breakthrough … Read More

The 20 Percent Edition Nr. 3: Making Your Website the Center of Market Gravity for Your Business

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Alan Weiss’s Million Dollar Consulting. Marketing is the art and science of creating need […]. When you knock on a door, you have to justify why you want entry. When people knock on your door, they’re happy to … Read More

The 20 Percent Edition Nr. 2: Making Your Website the Center of Your Digital Campaigns

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea came to me during a conversation with my co-founder. Entrepreneurs often think that they have marketing problems, when in fact they have business and culture problems. And there is no marketing substitute for that. Looking back to our first two … Read More

Kajabi SEO Review And Optimization Tips for Coaches

Recently, we had the opportunity to dive into the content management system Kajabi. Our client, Dr. Alexander Madaus from Hamburg, Germany – a coach for entrepreneurs (German: Unternehmercoach), approached us for an SEO project…