Konstantinos Ntoukakis

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea comes from the mid-1990s and is called The Overton Window. The Overton Window is a model for understanding how ideas in society change over time and influence politics. The core concept is that politicians are limited in what policy ideas they … Read More

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Wil Reynolds, founder & director of strategy at Seer Interactive. In a service industry like mine, if you out care your competition, you will kill them. If you care more about your customer’s outcome, if you care more about your team’s outcome… we can destroy our … Read More

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Peter Thiel’s Zero to One. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum.  You could build the best version of an app that … Read More

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Daniel Hillis, co-founder of The Long Now Foundation. “When I was a child, people used to talk about what would happen by the year 2000. For the next thirty years they kept talking about what would happen by … Read More

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is a methodological principle (and one of my favorite mental models) called the Ockham’s razor. Suppose that there are two explanations for something. The explanation that requires the least speculation is invariably better. The more assumptions you have to make, … Read More

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea comes from Naval’s Making Money Isn’t About Luck. A lot of people think making money is about luck. It’s not. It’s about becoming the kind of person that makes money. Naval is one of my favorite thinkers. Moreover, his breakthrough … Read More

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Alan Weiss’s Million Dollar Consulting. Marketing is the art and science of creating need […]. When you knock on a door, you have to justify why you want entry. When people knock on your door, they’re happy to … Read More

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea came to me during a conversation with my co-founder. Entrepreneurs often think that they have marketing problems, when in fact they have business and culture problems. And there is no marketing substitute for that. Looking back to our first two … Read More

Hello friends, and welcome to this special 1st edition of The 20 Percent. This week’s breakthrough idea comes from Tim Ferriss’s The 4-Hour Work Week. Those who spend the least and ask for the most before ordering will do the same after the sale. Cutting them out is both a good lifestyle decision and a … Read More