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Client portrait
Malou Wang,
Counsellor & Acupuncturist
MB Connection Therapies Ltd.
Malou Acupuncture & Counselling is a Dublin-based holistic wellness practice run by Xiao Chun Wang (Malou), a qualified acupuncturist and accredited psychotherapist with over 25 years of experience.
Her clinic, located at Fitzwilliam Square in Dublin, focuses on restoring balance and wellbeing through a blend of Eastern and Western healing approaches.
Project overview
The client had a high-value workshop and exceptional expertise but needed a strategic partner to amplify her visibility and reach the audience required for maximum enrollment.
Within weeks, her subscriber list grew from zero to a fully booked workshop, generating additional leads for future events. Beyond just filling seats, we positioned her brand as a recognized authority in her field, setting the foundation for continued success.
Overall results at a glance
+57.90%
uplift in organic clicks
+235.60%
uplift in organic impressions
+22%
Instagram followers
Our collaboration was built around a dual objective:
Goal 1: Event tickets
Our short-term goal was to fill the upcoming workshop by building visibility, trust, and engagement within a niche but relevant audience.
Goal 2: Search Engine Optimization
Strengthen Malou’s brand by combining SEO, content, and audience development to create long-term advantages and ensure future workshops could scale more easily.
Additional outcomes
Top search rankings for multiple high-intent keywords relevant to her practice.
Keyword growth from 62 to 402 on page 1, including a jump from 11 to 55 keywords in position #1.
Invitations to professional conferences, including the IACP New Transatlantic event.
How we achieved it
We implemented a multi-channel strategy designed to maximize visibility, conversions, and long-term growth:
Crafted compelling, audience-tailored messaging.
Optimized the website to clearly communicate workshop value and drive sign-ups.
Leveraged social media and select media placements to amplify reach and generate buzz.
What we achieved
Her workshop sold out six consecutive times, each reaching full capacity — a transformation from zero sign-ups to fully booked in under eight weeks.
100% enrollment capacity for 6 straight events.
Malou on working with
Studio for Digital Growth
Malou Wang,
Counsellor & Acupuncturist
Joanna has been an invaluable asset to my recent project, which involves a women’s menstrual workshop, by offering exceptional support in SEO enhancement, content ideation, and marketing strategies.
Her dedication to delivering results can be seen in every aspect of her work, from optimizing our website’s SEO to generating innovative content ideas tailored to our target audience. Her ability to manage tasks efficiently while maintaining a keen attention to detail has been instrumental in driving our project forward.
I wholeheartedly recommend her to anyone seeking support in digital growth initiatives.
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