SEO for Consultants: High-Ticket Lead Growth Case Study
If you’re a consultant selling high-value services, SEO doesn’t work the same way it does for e-commerce, publishers, or high-volume lead gen businesses.
You don’t need thousands of clicks.
You need the right decision-makers to find you at the right moment, feel confident in your expertise, and take the next step, whether that’s booking a call, joining your list, or exploring your services in more depth.
This case study breaks down how we supported Surbon Consulting with a roadmap-led SEO strategy and website improvements that strengthened search visibility, supported subscriber growth, and helped generate meaningful inbound demand.
About the client
Rachel Hughes,
Director, Surbon Consulting
Surbon Consulting is a leading transport consultancy behind 40+ major projects across the UK & Middle East. With offices in London and Dubai, Surbon Consulting is led by Director Rachel Hughes, a leading transport industry expert.
Surbon Consulting operated in a trust-based, high-stakes buying environment where credibility, clarity, and expertise directly influence lead generation. This makes SEO especially valuable, because the right strategy helps potential clients build trust and confidence long the initial consultation.
Project overview
The client had a high-value workshop and exceptional expertise but needed a strategic partner to amplify her visibility and reach the audience required for maximum enrollment.
Within weeks, her subscriber list grew from zero to a fully booked workshop, generating additional leads for future events. Beyond just filling seats, we positioned her brand as a recognized authority in her field, setting the foundation for continued success.
Results snapshot
+110%
Uplift in organic clicks
+830%
Uplift in organic impressions
#1
Google rankings for high-intent keywords
Our collaboration was built around a dual objective:
Goal 1: Event tickets
Our short-term goal was to fill the upcoming workshop by building visibility, trust, and engagement within a niche but relevant audience.
Goal 2: Search Engine Optimization
Strengthen Malou’s brand by combining SEO, content, and audience development to create long-term advantages and ensure future workshops could scale more easily.
Additional outcomes
Top search rankings for multiple high-intent keywords relevant to her practice.
Keyword growth from 62 to 402 on page 1, including a jump from 11 to 55 keywords in position #1.
Invitations to professional conferences, including the IACP New Transatlantic event.
How we achieved it
We implemented a multi-channel strategy designed to maximize visibility, conversions, and long-term growth:
Crafted compelling, audience-tailored messaging.
Optimized the website to clearly communicate workshop value and drive sign-ups.
Leveraged social media and select media placements to amplify reach and generate buzz.
What we achieved
Her workshop sold out six consecutive times, each reaching full capacity — a transformation from zero sign-ups to fully booked in under eight weeks.
100% enrollment capacity for 6 straight events.
Malou on working with
Studio for Digital Growth
Malou Wang,
Counsellor & Acupuncturist
Joanna has been an invaluable asset to my recent project, which involves a women’s menstrual workshop, by offering exceptional support in SEO enhancement, content ideation, and marketing strategies.
Her dedication to delivering results can be seen in every aspect of her work, from optimizing our website’s SEO to generating innovative content ideas tailored to our target audience. Her ability to manage tasks efficiently while maintaining a keen attention to detail has been instrumental in driving our project forward.
I wholeheartedly recommend her to anyone seeking support in digital growth initiatives.
Accelerate your growth with a strategy designed just for you.
Book a call with our SEO Director, Konstantinos, to discuss your marketing goals. Please include a short introduction and share your next big milestone.
Konstantinos Ntoukakis
Co-founder, marketing consultant