Go-to-Market Coaching
Find a path through the marketing jungle with our tailored marketing plan for coaches. After only 4 weeks in our online marketing coaching program, you’ll be ready to approach your marketing purposefully, turning you into the key decision-maker for handling the right changes in your business.
Goal
Setting
U.S. & EU
Time Zones
One-on-One
Coaching
Who we developed the go-to-market coaching for
If you are a coach, consultant, or small service business in the early stages of your business, you may be looking for ways to promote your services without investing in paid ads. We will show you various alternatives to leverage digital marketing to promote in-person events, attract leads through a lead magnet, or grow your online community.
THE TOPICS WE WILL COVER IN THIS PROGRAM
In this program, you will learn how to market your business online and and build a brand client would like to recommend! Top Success Keys for Marketing a Service Business:
Attract Ideal Clients; Learn proven strategies to attract your ideal coaching clients effortlessly.
Define Your Target Market: Sharpen your focus by identifying and reaching the perfect audience for your services.
Build a Professional Brand: Craft a branding strategy that positions you as the go-to coach in your niche.
Create a Viable Marketing Plan: Develop a clear marketing plan tailored to your coaching business for sustained growth.
Marketing for “Non-Creatives“: Discover easy tools and marketing ideas that align with your unique style.
Master Content Marketing. Create valuable, engaging content that connects with your audience and builds trust without relying on email marketing.
Learn how to build a magnetic marketing position by incorporating your own personality in order to attract the right clients.
Do you spend much time experimenting with tools and strategies?
Yet, you cannot find your own footing in the digital marketing world.
Good news: You no longer need to force yourself into marketing your own business!
I am looking for marketing tools that can help me save time.
How can I make my marketing feel and make it look more like me?
I want to apply intuition-driven decisions – but where do I start?
I want to know and apply the online rules of digital marketing and, at the same time, prevent digital overwhelm.
If this sounds like it, we look forward to meeting you and discussing your business!
Structured and Streamlined Marketing Consultation
Achieve “go-to-market” readiness in 6 modules:
Module 1
All about Lead Magnets
Discover why lead magnets are essential for attracting and nurturing your ideal clients. In this module, you’ll learn how to create irresistible lead magnets that provide value, build trust, and convert visitors into loyal subscribers. We’ll guide you through the steps to design your own lead magnet, tailored to your audience’s needs, so you can grow your email list and move prospects closer to becoming paying clients.
Module 2
Upselling Strategies
Unlock the power of transforming first-time buyers into loyal, repeat clients. With the right upselling approach, you’ll build lasting relationships, increase your revenue, and break free from the constant chase of finding new clients. Take control of your business growth and create sustainable success!
Module 3
SEO Foundations
We’ll take a deep dive into your website and craft a personalized organic growth strategy tailored to your goals. Together, we’ll set up essential tools to gain valuable insights—who’s searching for your site, what they’re looking for, and how you can attract more of your ideal clients. It’s time to let your website work harder for you!
Module 4
Content Strategy
Learn how to develop a content strategy that not only resonates with your target audience but also authentically represents you and your brand. Together, we’ll identify the content that connects with your clients, builds trust, and positions you as a leader in your field. Plus, we’ll guide you in creating a manageable content calendar, ensuring you stay consistent without burning out. Say goodbye to content overwhelm and hello to strategic growth! ✍️ Get a social media content roadmap for your niche (ideas for 8 weeks).
Module 5
Marketing Mindset
Discover how to identify the mindset obstacles that may be holding you back from achieving the online visibility you deserve. We’ll dive into common barriers like fear of being seen, perfectionism, or overwhelm, and show you practical ways to overcome them. Gain the confidence and clarity you need to put your business in front of the right audience and expand your reach online! ⚙️ Tools: Discover tools that can boost your productivity and creativity.
Module 6
Organic Growth Strategies
Together, we’ll craft a tailored organic growth strategy that goes beyond visibility—it’s about building a thriving community around your brand. In this module, you’ll discover why marketing multipliers are key to accelerating your growth and how to identify and leverage them effectively. Learn the art of creating meaningful connections and expanding your impact, all without relying on paid ads! 💚 Community: Develop skills to connect with potential clients, collaborators, and influencers in your industry.
Go-to-Market Coaching
Individual Consultation
Bi-weekly online workshops
E-mail support during the project
Touchpoint Optimization
Generate lead magnets
Easily track subscribers
Strategies to promote your service
Content Strategy
Curated content plan
Pipeline scheduling
Marketing Endurance
Marketing mindset and strategies for the long-term
Marketing Tools
Learn how to create professionally looking promotion material
Community
Post-project follow-up
Investment:
€ 2.000,- / $ 2.000,-
plus VAT
(Payment plan available)
*One-time investment for your marketing. This program is geared towards professional business growth and might be tax-deductible.
We recommend having your situation checked with your accountant.
CLIENT SUCCESS STORY
Our clients share what they value most about our collaboration.
“the workshop is fully booked now”
“the most responsive, most strategic, and most collaborative marketing professional”
“I am excited to let you know the workshop is fully booked now. So we can aim to promote the waiting list and next one.” Furthermore: “Joanna has shown an unparalleled commitment to the success of our project. Her dedication to delivering results can be seen in every aspect of her work, from optimizing our website’s SEO to generating innovative content ideas tailored to our target audience.”
Malou Wang, Dublin (Ireland) – after 1 month in the program
www.malouacupuncturecounselling.com
YOUR DIGITAL GROWTH EXPERTS
Experienced with marketing coaching businesses
Joanna Isabella Formella
The creative spirit behind our brand, co-founder
Joanna is pursuing a Ph.D. at the University of Bonn, in which she investigates methods of storytelling. She loves partnering with personal brands to develop and refine their online positioning.
With over 10 years of marketing experience, she has helped consultants and coaches internationally, from the US, Dubai, Bali, and Germany. She was hired by Accenture to work on a Google project in Ireland. While self-employed, she worked on SEO campaigns for famous companies, such as RITUALS in Germany and a marketing agency in the UK.
Konstantinos Ntoukakis
Technical mind and innovator, co-founder
Konstantinos is a website marketing and SEO consultant who previously worked in the startup ecosystem as a co-founder of a Business Intelligence (SaaS) company. His experience includes leadership roles in some of the fastest-growing digital agencies in the United States and Europe.
Konstantinos is the main point of contact for our US-based clients. He will be your lead SEO strategist, ensuring your online visibility aligns with your business objectives, and be your point of contact for all technical program tasks.
Schedule a consultation
We would like to know you better! Please book a free 30-minute Zoom consultation so we can learn more about what you do and see if we are a good fit for each other.
