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SEO for Coaches

A framework developed for the needs of coaches, consultants, and service entrepreneurs.

US/EU
Time Zones

100%
Ranking Success

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Why coaching businesses require a unique marketing approach

Marketing for coaches is distinct from small and online business marketing because coaches are personal brands. As such, coaches have different marketing needs and objectives, which may include:
growth with every digital touchpoint,
✓ efficient and time-saving strategies,
✓ leveraging lead magnets
for list building.

In us, you can find an accountability partner for your marketing with weekly check-ups!

Portrait photo Joanna Formella.

– Joanna, Digital Marketing Consultant –

High customer lifetime value makes long-term marketing more attractive:

The scalability of coaching services and upselling strategies can make investing in your coaching business worthwhile.
This requires a specialized approach that focuses not just on the single sale but on establishing a long-term relationship between coaches and their clients.

Coaching businesses benefit from a marketer and manager at the same time

Our framework takes the workload from you. We create and execute the entire strategy for you in the approach of a marketing concierge.

Our “done-for-you” service means SEO done right.

SEO at an expert level:

Keyword research

Technical bug spotting

Data tool configuration

Technical SEO done for you

Success-proven content outlines

Web backup and security updates

Mininum time saved: +20 hours

How we turn your website into a marketing hub during our SEO coaching

Do you feel that you’re losing out on potential sales despite having a social following? At Studio for Digital Growth, we understand that the customer journey is critical to any successful online business. We are here to help you connect the dots and create a holistic marketing process that turns your website into a marketing hub and encourages your audience to take the next step.

Maximize Your Organic Reach with Our SEO for Coaches Program

Discover the key benefits designed to elevate your online presence and grow organically.

Growth for your email list – and more subscribers
Get more subscribers to your lead magnets, podcast – and grow your email list!

1:1 Strategy Execution and Accountability
Advance at your own pace and meet your marketing goals when you are ready!

Guaranteed Ranking Optimization
To date, there have been no customers whose rankings we have not been able to significantly improve.

Done-for-you Marketing
Be it tracking, technical SEO, or indexing – we will do all the technical work for you!

Reduce the Time you Spend on Marketing your Business with Generative AI (=GEO)
Future-proof your marketing strategy with our white-hat approach by understanding the GEO ranking rules.

The Right Content at the Right Place
Blog marketing, service pages, or lead magnet – understand what content drives the most traffic to your website.

Leverage your website to promote your service like your personal brand

A coach’s website is their most important tool in the digital marketing world. It is the de facto place where potential clients go to learn more about you, find your coaching offers, and decide whether to take the next step. However, your website can also play another vital role. It can be how potential clients discover your content organically through search engines and engage with your brand. In other words, your website’s true potential is that of a marketing hub for your coaching business.

Aligning Expectations: Is this program the right fit for you?

Let’s explore together to see if this program aligns with your goals:

This program is suitable for your business, if …

✅ You are a service entrepreneur (coach, consultant, or similar) with a signature program or mastermind.

✅ You have a range of freebies and lead magnets (podcast, e-book, courses, or similar) for which you would like to get more visibility.

✅ You have a website for which you want to create more content (blog, guides, lead magnets, or similar).

✅ You want to get things done. Perfectionism is not holding you back from moving in fast iterations.

This might not be the best direction for you, if …

❌ You don’t have a website yet. In that case, please check our go-to-market coaching.

❌ You do not plan to invest extra time and commitment into self-development and learning new ways of marketing your coaching business.

❌ You want to outsource the content creation → We currently do not offer copywriting services.

❌ You are looking for one “perfect” solution → Our data-driven method works best in iterations.

The 5 pillars of our SEO framework

“Content creation as such accounts only for 20% of all the SEO success.”

– Konstantinos, SEO Director –

SEO for Coaches – with a proven track record.

Our top SEO ranking results include many organic position 1 and page 1 examples.

Melisa Liberman (USA)
Coach for Independent Consultants

Position 1 ranking for her key blog content and
page 1 ranking for her high ticket offer.

Dr. Alexander Madaus
Coach to Entrepreneurs

Organic position 1 for his signature event and page 1 ranking for his high ticket offer.

Jörn Holste (Germany)
Coach to Craftsmen CEOs

Position 1 ranking for his lead magnet and successfully outranked established websites.

Marc Löffler (Germany)
Scrum Coach

Organic top position 1 for his signature offer and his lead magnet.

SEO Plans for Coaches, Consultants, and Service Businesses

Introducing our Marketing Services

Organic Growth Plan

Individual Consultation

Bi-weekly online workshops
E-mail support during the project


SEO Strategy and Roadmap

SEO Audit
Off-page SEO strategy
Consultation on your SEO Checklist


Done-for-you SEO service

Data tool setup, technical SEO by our developer, on-page SEO for up to 12 sub-pages


Generative AI in Use

AI best practices for SEO, access to our ChatGPT library


Community

Post-project follow-up


Google Ads

Not part of the plan

Organic & Paid Growth Plan

Individual Consultation

Bi-weekly online workshops
E-mail support during the project


SEO Strategy and Roadmap

SEO Audit
Off-page SEO strategy
Consultation on your SEO Checklist


Done-for-you SEO service

Data tool setup, technical SEO by our developer, on-page SEO for up to 12 sub-pages


Generative AI in Use

AI best practices for SEO, access to our ChatGPT library


Community

Post-project follow-up


Google Ads

Account set-up
PPC strategy
Ongoing optimization

We pride ourselves on generating significant results through the method we developed for SEO for coaches. When we feel like our marketing framework is not suitable for you, we will tell you openly.

Comfortably ask us about our elevator success guarantee.

Suitable for the favorite website builders of coaches and consultants.

WIX

Kajabi

Elementor

WordPress

GeneratePress

… and many more!

Frequently Asked Questions

What type of coaches was this program designed for?
This SEO Coaching program is designed for coaches in all fields who want to market their business online. Whether you’re a life coach, executive coach, business coach, wellness coach, finance coach, health coach, or work in any other area of coaching, this program will equip you with the SEO strategies you need to grow your online presence and attract more clients. No matter your specialty, if you’re looking to enhance your online marketing, this program is for you.
– Learn how to market your coaching business!
How do I know you will generate SEO results for me?
Opposite to group programs, we can respond to you individually on a 1:1 basis. The marketing potential of your business is at the center of our work. We will work with you to implement an individual marketing strategy – we won’t let you down if things don’t work right away! We will guide you to make the right decisions, saving you time and ensuring that your efforts focus on the most impactful actions.
–Individual and result-driven approach.
Do I need previous copywriting experience?
No, you don’t need any previous experience. We will provide you with detailed instructions so that you can easily implement SEO-friendly content ideas on your own. We also adhere to the four-eyes principle: We will give you feedback and collaboratively create the structure with you!
– No previous experience is required!
Do I require a web developer or designer?
No, all tasks in this coaching can be implemented without a graphic, a designer, or web developer. However, if you still need help from a tech specialist, experienced web professionals on our team are at your side.
– You don’t need your own web developer or designer.
What makes your SEO program effective?
Our experts have over 10 years of experience in SEO. Through various projects with advertising agencies, online shops, and coaches, we have distilled the most important criteria that can be used to quickly achieve results. These low-hanging fruits can be easily implemented with guidance in a 1:1 coaching setting and do not require any technical know-how from you! Thanks to our years of experience, we can also quickly identify which SEO problems are acute for you and should be prioritized.
– We monitor the trends and give you proven best practices!
What does #SEObeyondWebsites mean?
In times of Generative SEO (=GEO), the days when SEO was primarily about optimizing your website are over. We understand that modern SEO involves a variety of factors that enhance your findability beyond the confines of your website. Our #SEObeyondWebsites principle also focuses on personal branding. Our coaching sits at the intersection of SEO and personal brand marketing—the perfect combination for coaches, consultants, and service entrepreneurs.
– Social SEO for maximizing your reach!
How much time do I need to put aside?
Initially, we recommend allowing a little more time to familiarize yourself with SEO terms and best practices. On average, you should plan on dedicating 4-6 hours per week to see results and achieve program goals.
– Please plan in 4-6 hours per week.
When will I see the first results?
Some of our customers were able to improve their rankings after just one month. How quickly you see results depends on the search volume and your commitment during the coaching. So far, we have not had a single customer for whom we were unable to achieve significant results by the end of the project.
– Depends on your work ethic and commitment.
Did we miss anything?
If you have any additional questions or need more information about our SEO Coaching program, feel free to reach out. We’re always happy to provide one-on-one support and answer any questions you may have. Don’t hesitate to contact us!
– We are looking forward to answering your questions!

CLIENT SUCCESS STORIES

Our clients share what they value most about our collaboration

I have been working with Ms. Formella for over a year now. Structure, reliability, creativity and care are just some of her outstanding characteristics. Without a lot of blah-blah: if you are looking for truly outstanding support around Google, SEO, website marketing and marketing strategy, you have come to the right place.”

Dr. Alexander Madaus, Entrepreneur Coach, Hamburg (Germany)
Learn more about his coaching for CEOs: rising-king.academy

“I’ve worked with a lot of marketing agencies and “experts” in the past 10 years. I can say without hesitation that Konstantinos is the most responsive, most strategic, and most collaborative marketing professional I’ve worked with.”

Melisa Liberman, Coach for Independent Consultants, Colorado (USA)
Learn more about her coaching for consultants: melisaliberman.com

“first of all, if you could give 11/10 I would, so 10/10 will do. […] As a business owner, I’m very hands on, I’m meticulous, I go way over and beyond with my work and aftercare and expect the same drive, determination, level of service from my suppliers. Konstantinos ticked all those boxes and then some. I’ve worked with some people that I thought were clued up on SEO, but only when you get into the thought process of someone who is on the next level, do you really appreciate the work this guy puts into his projects. There’s ok, there’s good and there’s next level good and that’s where Konstantinos sits. He’s informative, his approach, research and implementation are methodical and you know you’re in good safe hands and you totally trust him immediately to deliver. Honestly from first contact, even to this day I’ve felt like I could easily walk away and have no worries about what Konstantinos would deliver and that’s extremely rare for me to let go so easily. Communication is excellent and consistent, the work is involved and the research element alone is worth the money you pay. I plan on having an ongoing working relationship with Konstantinos and am excited for the launch of the new website and the results all his hard work will bring. Don’t go anywhere else, it’s that simple.”

Chris Scott, Owner Chris Scott Photography, Dundee (United Kingdom)
Check his photography portfolio: chrisscottphotography.co.uk

“Konstantinos is one of the most diligent, intelligent, and thoughtful people I’ve ever worked with! He’s an SEO expert who knows just about everything about his craft and if he doesn’t he’s not afraid to pull up his sleeves and do extensive research. Anyone who brings him on for their SEO needs will be in great hands and will have a partner who feels like he’s a part of your team.”

Adam Yaeger, CEO Lama Lead Gen, New York (USA)
Learn more about his marketing services: llamaleadgen.com

Meet Your SEO & Growth Consultants

Joanna Isabella Formella

The creative spirit behind our brand

Joanna Formella loves partnering with personal brands to develop, refine, and market their business stories. She has in-depth experience with SEO for coaches in the go-to-market phase as well as +1M$ service entrepreneurs. She will be your lead marketing strategist and mentor. You will work with Joanna on your Google marketing campaigns. Joanna is Google Ads certified and has worked extensively with online entrepreneurs in the German and English-speaking markets.

Konstantinos Ntoukakis

Technical mind and innovator

Konstantinos is a website marketing and SEO expert. He is also experienced with Kajabi SEO. Konstantinos is the main point of contact for our US-based clients. He will be your lead SEO coach, ensuring your Google visibility aligns with your business objectives. Additionally, Konstantinos will be your point of contact for all technical program tasks.

Schedule a consultation

We would like to know you better! Please book a free 30-minute Zoom consultation so we can learn more about what you do and see if we are a good fit for each other.

Konstantinos Ntoukakis
Co-Founder / Marketing Consultant