Be Seen! SEO Coaching

A framework developed for the needs of coaches, consultants, and service entrepreneurs.

✓ Now available in US and EU time zones.

Book a free 30-minute consultation

What makes marketing for coaching businesses different?

Marketing for coaches is distinct from small and online business marketing because coaches are personal brands. As such, coaches have different marketing needs and objectives, which may include:

growth with every digital touchpoint,
✓ efficient and time-saving strategies,
✓ leveraging lead magnets
for list building.

High customer lifetime value makes long-term marketing more attractive

Furthermore, the high customer lifetime value of coaching programs, such as masterminds and 1-on-1 coaching, can be much higher than the average online business. This necessitates a specialized approach to marketing that is fundamentally different from that used by most other online entrepreneurs.

A framework to help coaches and consultants achieve organic growth

Be Seen! focuses on hitting several pre-approved milestones specific to your coaching business and online growth stage. It combines marketing coaching workshops, with a concierge service for campaign implementation and execution. This approach saves you time and provides tailored marketing guidance in each process step. With us, you have an accountability partner for your marketing with weekly check-ups!

How it works:

Let’s transform your website into a marketing hub

Are you struggling to convert your podcast subscribers into website visitors or paying customers? Do you feel that you’re losing out on potential sales despite having a social following? At Studio for Digital Growth, we understand that the customer journey is critical to any successful online business.

We are here to help you connect the dots and create a holistic marketing process that turns your website into a marketing hub and encourages your audience to take the next step.

Book a free 30-minute consultation

How you benefit from our Be Seen! SEO Coaching

Growth for your email list – and more subscribers
Get more subscribers to your lead magnets, podcast – and grow your email list!

1:1 Strategy Execution and Accountability
Advance at your own pace and meet your marketing goals when you are ready!

Guaranteed Ranking Optimization
To date, there have been no customers whose rankings we have not been able to significantly improve.

Done-for-you Marketing
Be it tracking, technical SEO, or indexing – we will do all the technical work for you!

Make Your Website a Marketing Hub
Discover popular content formats for coaches and understand what your audience needs.

The Right Content at the Right Place
Blog, service pages, or freebies – understand what content drives the most traffic to your website.

Time saver: done-for-you approach

As a coach, the chances are that you spend over 20 hours a week on various marketing activities for your coaching business to attract new clients – it doesn’t have to be this way!

You want to ensure that your marketing strategy is results-oriented so you can spend most of your time doing what is most valuable: coaching.

Read our marketing guide for coaches

What we look out for on your website

A coach’s website is their most important tool in the digital marketing world. It is the de facto place where potential clients go to learn more about you, find your coaching offers, and decide whether to take the next step. However, your website can also play another vital role. It can be how potential clients discover your content organically through search engines and engage with your brand. In other words, your website’s true potential is that of a marketing hub for your coaching business.

Read our SEO guide for coaches

Is Be Seen! the right program for you?

✅ You are a service entrepreneur (coach, consultant, or similar) who already launched a signature program or mastermind.

✅ You have a range of freebies (podcast / e-book / guides or similar) .

✅ You have a website for which you would like to create more content.

✅ You want to get things done. Perfectionism is not holding you back from moving in fast iterations.

❌ You don’t have a website yet.

❌ You are not open to investing time and commitment into further marketing your business.

❌ You want to outsource it all to an agency → we currently do not offer full-stack VA services.

❌ You are looking for ways to “perfect” your marketing → Mindset check: We never settle, but continuously seek ways to improve – done is better than perfect!

QQ: “How do I know you will generate SEO results for me?

Individual and result-driven approach

Opposite to group programs, we can respond to you individually on a 1:1 basis. The marketing potential of your business is at the center of our work. We will work with you to implement an individual marketing strategy – we won’t let you down if things don’t work right away! We will guide you to make the right decisions, saving you time and ensuring that your efforts focus on the most impactful actions.

“Content creation as such accounts only for 20% of all the SEO success.”

– Konstantinos, SEO Director –

SEO Coaching with a proven track record.

Our top SEO ranking results include many organic position 1 and page 1 examples.

Melisa Liberman (USA)
Coach for Independent Consultants

Position 1 ranking for her key blog content and
page 1 ranking for her high ticket offer.

Dr. Alexander Madaus
Coach to Entrepreneurs

Organic position 1 for his signature event and page 1 ranking for his high ticket offer.

Jörn Holste (Germany)
Coach to Craftsmen CEOs

Position 1 ranking for his lead magnet and successfully outranked established websites.

Marc Löffler (Germany)
Scrum Coach

Organic top position 1 for his signature offer and his lead magnet.

Be Seen! SEO Coaching

– 3 months –

6 x 1:1 Zoom workshops (60 min)


50 criteria SEO audit


12 weeks action plan


6 x cloud-recorded calls


assisted keyword research


e-mail support for the duration of the project


web development voucher (€500 worth)


post-project follow-up call (30 min)


2 x self-help content guides


SEO tool configuration


Bonus 1: Shoutout on Linkedin (= free promotion)
Bonus 2: Individual consultation on your SEO Wheel

Investment:

€ 8.000,- / $ 8.000,-

plus VAT

We pride ourselves on bringing significant results in every SEO project for coaches. When we feel like our SEO framework is not suitable for you at the moment, we will tell you openly. Comfortably ask us about our elevator success guarantee.

Frequently Asked Questions

Do I need previous copywriting experience?

No, you don’t need any previous experience. We will provide you with detailed instructions so that you can easily implement SEO-friendly content ideas on your own. We also adhere to the four-eyes principle: We will give you feedback and collaboratively create the structure with you!

Do I require a web developer or designer?

No, all tasks in this coaching can be implemented without a graphic, a designer, or web developer. However, if you still need help from a tech specialist, experienced web professionals on our team are at your side.

How much time do I need to put aside?

Initially, we recommend allowing a little more time to familiarize yourself with SEO terms and best practices. On average, you should plan on dedicating 4-6 hours per week to see results and achieve program goals.

When will I see the first results?

Some of our customers were able to improve their rankings after just one month. How quickly you see results depends on the search volume and your commitment during the coaching. So far, we have not had a single customer for whom we were unable to achieve significant results by the end of the project.

What makes our SEO coaching method effective?

Our experts have over 10 years of experience in SEO. Through various projects with advertising agencies, online shops, and coaches, we have distilled the most important criteria that can be used to quickly achieve results. These low-hanging fruits can be easily implemented with guidance in a 1:1 coaching setting and do not require any technical know-how from you! Thanks to our years of experience, we can also quickly identify which SEO problems are acute for you and should be prioritized.

What does #SEObeyondWebsites mean?

The days when SEO was primarily about optimizing your website are over. We understand that modern SEO involves a variety of factors that enhance your findability beyond the confines of your website. Our #SEObeyondWebsites principle also focuses on personal branding. Our coaching sits at the intersection of SEO and personal brand marketing—the perfect combination for coaches, consultants, and service entrepreneurs.

CLIENT SUCCESS STORIES

Our clients share what they value most about our collaboration:

I have been working with Ms. Formella for over a year now. Structure, reliability, creativity and care are just some of her outstanding characteristics. Without a lot of blah-blah: if you are looking for truly outstanding support around Google, SEO, website marketing and marketing strategy, you have come to the right place.”

Dr. Alexander Madaus, Entrepreneur Coach, Hamburg (Germany)
Learn more about his coaching for CEOs: rising-king.academy

“I’ve worked with a lot of marketing agencies and “experts” in the past 10 years. I can say without hesitation that Konstantinos is the most responsive, most strategic, and most collaborative marketing professional I’ve worked with.”

Melisa Liberman, Coach for Independent Consultants, Colorado (USA)
Learn more about her coaching for consultants: melisaliberman.com

“first of all, if you could give 11/10 I would, so 10/10 will do. […] As a business owner, I’m very hands on, I’m meticulous, I go way over and beyond with my work and aftercare and expect the same drive, determination, level of service from my suppliers. Konstantinos ticked all those boxes and then some. I’ve worked with some people that I thought were clued up on SEO, but only when you get into the thought process of someone who is on the next level, do you really appreciate the work this guy puts into his projects. There’s ok, there’s good and there’s next level good and that’s where Konstantinos sits. He’s informative, his approach, research and implementation are methodical and you know you’re in good safe hands and you totally trust him immediately to deliver. Honestly from first contact, even to this day I’ve felt like I could easily walk away and have no worries about what Konstantinos would deliver and that’s extremely rare for me to let go so easily. Communication is excellent and consistent, the work is involved and the research element alone is worth the money you pay. I plan on having an ongoing working relationship with Konstantinos and am excited for the launch of the new website and the results all his hard work will bring. Don’t go anywhere else, it’s that simple.”

Chris Scott, Owner Chris Scott Photography, Dundee (United Kingdom)
Check his photography portfolio: chrisscottphotography.co.uk

“Konstantinos is one of the most diligent, intelligent, and thoughtful people I’ve ever worked with! He’s an SEO expert who knows just about everything about his craft and if he doesn’t he’s not afraid to pull up his sleeves and do extensive research. Anyone who brings him on for their SEO needs will be in great hands and will have a partner who feels like he’s a part of your team.”

Adam Yaeger, CEO Lama Lead Gen, New York (USA)
Learn more about his marketing services: llamaleadgen.com

The SEO Wheel: SEO Assessment for Coaches

50 questions and5 categories
Self-assess your strengths and weaknesses for FREE

Download the 9-page pdf and take the assessment. Bring the results to our call and receive individual guidance.

Meet your Be Seen! consultants

Joanna Isabella Formella

The creative spirit behind our brand

Joanna Formella loves partnering with personal brands to develop, refine and market their business stories. She will be your lead marketing strategist and mentor. You will work with Joanna on your Google marketing campaigns, and she will be your main point of contact throughout the program. Joanna is Google Ads certified and has worked extensively with online entrepreneurs in the German and English-speaking markets, helping them optimize their funnels with Google remarketing campaigns.

Konstantinos Ntoukakis

Technical mind and innovator

Konstantinos is a website marketing and SEO expert. He is also experienced with Kajabi SEO. Konstantinos is the main point of contact for our US-based clients. He will be your lead SEO strategist, ensuring your Google visibility aligns with your business objectives. Additionally, Konstantinos will be your point of contact for all technical program tasks.

Schedule a consultation

We would like to know you better! Please book a free 30-minute Zoom consultation so we can learn more about what you do and see if we are a good fit for each other.

Discovery Call
30 min call with our co-founder Konstantinos

We would like to hear from you and learn more about your business!

Online Agreement
with all the project
milestones

You’ll receive a digital outline with the details of our collaboration.

Your 1st Session


We use Zoom to support you remotely in the US and EU time zones.

Book a free 30-minute consultation