Marketing for coaches with the Be Seen! framework

Be Seen! is a marketing program developed specifically for coaches. We work with each participant individually in marketing coaching workshops while our concierge service saves you time with done-for-you marketing implementation.

Book a free 30-minute consultation

What makes marketing for coaches different?

Marketing for coaches is distinct from small and online business marketing because coaches are personal brands. As such, coaches have different marketing needs and objectives, which may include promoting a podcast or lead magnet for list building.

Furthermore, the customer lifetime value of coaching programs, such as masterminds and 1-on-1 coaching, can be much higher than the average online business. This necessitates a specialized approach to marketing that is fundamentally different from that used by most other online entrepreneurs.

Be Seen! will help you achieve this and more

Be Seen! focuses on hitting several pre-approved milestones specific to your coaching business and online growth stage. It combines marketing coaching workshops, with a concierge service for campaign implementation and execution. This approach saves you time and provides tailored marketing guidance in each step of the process.

Transform your website into a marketing hub

For your coaching business

Are you struggling to convert your podcast subscribers into website visitors or paying customers? Do you feel that you’re losing out on potential sales despite having a social following? At Studio for Digital Growth, we understand that the customer journey is critical to any successful online business.

We are here to help you connect the dots and create a holistic marketing process that turns your website into a marketing hub and encourages your audience to take the next step.

Book a free 30-minute consultation

How coaches and online entrepreneurs benefit from our BeSeen! framework

Marketing 1:1 coaching

Our framework, Be Seen! is structured around live, one-on-one marketing workshops where we discuss strategy execution and coach you on marketing concepts. Gain valuable insights, master effective techniques, and propel your business forward confidently and clearly.

Full 360° SEO insights

We create a 360° SEO strategy for your coaching business, optimize your website for search engines, and coach you on how to write a blog that drives organic traffic to your website. Supercharge your online presence with our expert guidance on website, blog content, and landing page SEO.

Organic ranking optimization

Over the course of the project, we’ll work together to turn your expertise into high-ranking website content. By turning your website into a content marketing hub, we help you grow your online audience, create visibility, and bring qualified leads.

Lead magnets and masterminds

We’ll utilize the power of search ads to tap into the full potential of your lead magnets. Simultaneously, we’ll utilize very targeted ads to present your coaching offer to potential customers looking for a solution to their specific challenges.

Developing a holistic marketing strategy for your coaching business

As a coach, the chances are that you spend over 20 hours a week on various marketing activities for your coaching business to attract new clients. It doesn’t have to be this way.

Working with coaches over the years has taught us that impact is what differentiates a good from a bad marketing strategy. You want to ensure that your marketing strategy is results-oriented so you can spend most of your time doing what is most valuable: coaching.

If you are tired of running Facebook groups and following the same marketing blueprint as your competitors, then Be Seen! might be for you.

Read our marketing guide for coaches

Why SEO for coaches is key

A coach’s website is their most important tool in the digital marketing world. It is the de facto place where potential clients go to learn more about you, find your coaching offers, and decide whether to take the next step. However, your website can also play another vital role. It can be how potential clients discover your content organically through search engines and engage with your brand. In other words, your website’s true potential is that of a marketing hub for your coaching business. This is why SEO for coaches is a core part of the Be Seen! framework.

Read our SEO guide for coaches

Is Be Seen! the right fit for your coaching business goals?

Entrepreneurs who benefit the most from Be Seen! have launched a product (coaching sessions, mastermind, or similar) and have a free product such as a podcast or e-book.

For this program, you will need a website or landing page. The more online content you have (books, blog articles, etc.), the more you will benefit, as it offers more opportunities to be found online.

Need to act quickly? Find out how soon you can begin

We accept up to 5 coaches every three months. Because we can support a limited number of applicants, please submit your application early.

We review all applications weekly and enroll accepted applicants to the next available spot on a first-come, first-served basis. The program usually starts two weeks after our introductory call.

Book a free 30-minute consultation

How to know whether you will see tangible SEO results

Personalized fitted-for-you approach

Be Seen! will arm you with a personalized marketing strategy for your coaching business. Starting with data-driven insights and bringing decades of collective experience, we will guide you to make the right decisions, saving you time and ensuring that your efforts focus on the most impactful actions.

Strong product-market fit

You want to harvest the existing demand for your product or service, improve your online visibility, and unlock further business potential (following your scaling goals).

Enthusiasm and curiosity

You are not held back by limiting beliefs. You are inherently optimistic that you and your business can grow to your expectations. You are looking to embrace new knowledge and put things into action.

Marketing consulting with a proven track record.

The top SEO ranking results include many organic position 1 and page 1 examples:

Melisa Liberman, USA

Position 1 ranking for her key blog content and
page 1 ranking for her high ticket offer.

Dr. Alexander Madaus

Organic position 1 for his signature event and page 1 ranking for his high ticket offer.

Jörn Holste, Germany

Position 1 ranking for his lead magnet and successfully outranked established websites.

Marc Löffler, Germany

Organic top position 1 for his signature offer and his lead magnet.

SEO Coaching for 3 months

6 x 1:1 Zoom workshops (60 min)

50 criteria SEO audit

12 weeks action plan

6 x cloud-recorded calls

assisted keyword research

e-mail support for the duration of the project

web development voucher (€500 worth)

post-project follow-up call (30 min)

2 x self-help content guides

SEO tool configuration

Bonus: 1 x shoutout on Linkedin (= free promotion)


€ 6.000,- / $ 6.000,-

plus VAT

We pride ourselves on bringing significant results in every SEO project for coaches. When we feel like our SEO framework is not suitable for you at the moment, we will tell you openly. Comfortably ask us about our elevator success guarantee.


Our clients share what they value most about our collaboration.

I have been working with Ms. Formella for over a year now. Structure, reliability, creativity and care are just some of her outstanding characteristics. Without a lot of blah-blah: if you are looking for truly outstanding support around Google, SEO, website marketing and marketing strategy, you have come to the right place.”

Dr. Alexander Madaus, Entrepreneur Coach, Hamburg (Germany)
Learn more about his coaching for CEOs:

“I’ve worked with a lot of marketing agencies and “experts” in the past 10 years. I can say without hesitation that Konstantinos is the most responsive, most strategic, and most collaborative marketing professional I’ve worked with.”

Melisa Liberman, Coach for Independent Consultants, Colorado (USA)
Learn more about her coaching for consultants:

“first of all, if you could give 11/10 I would, so 10/10 will do. […] As a business owner, I’m very hands on, I’m meticulous, I go way over and beyond with my work and aftercare and expect the same drive, determination, level of service from my suppliers. Konstantinos ticked all those boxes and then some. I’ve worked with some people that I thought were clued up on SEO, but only when you get into the thought process of someone who is on the next level, do you really appreciate the work this guy puts into his projects. There’s ok, there’s good and there’s next level good and that’s where Konstantinos sits. He’s informative, his approach, research and implementation are methodical and you know you’re in good safe hands and you totally trust him immediately to deliver. Honestly from first contact, even to this day I’ve felt like I could easily walk away and have no worries about what Konstantinos would deliver and that’s extremely rare for me to let go so easily. Communication is excellent and consistent, the work is involved and the research element alone is worth the money you pay. I plan on having an ongoing working relationship with Konstantinos and am excited for the launch of the new website and the results all his hard work will bring. Don’t go anywhere else, it’s that simple.”

Chris Scott, Owner Chris Scott Photography, Dundee (United Kingdom)
Check his photography portfolio:

“Konstantinos is one of the most diligent, intelligent, and thoughtful people I’ve ever worked with! He’s an SEO expert who knows just about everything about his craft and if he doesn’t he’s not afraid to pull up his sleeves and do extensive research. Anyone who brings him on for their SEO needs will be in great hands and will have a partner who feels like he’s a part of your team..”

Adam Yaeger, CEO Lama Lead Gen, New York (USA)
Learn more about his marketing services:

“I was looking for someone who could help me with the SEO of my website in a fast and easy way. After a short assessment, Konstantinos made a very helpful and detailed SEO-analysis of my website. I received advice on how to optimize the content, layout, buttons, titles, footer, etc. and how to solve other issues of my website. Konstantinos did a great job and I can highly recommend his company. Thank you :-)”

Karin Gleichner, Co-founder Esha, Zurich (Switzerland)
Explore her personal website for more infos:

Meet your Be Seen! consultants

Joanna Isabella Formella

The creative spirit behind our brand

Joanna Formella loves partnering with personal brands to develop, refine and market their business stories. She will be your lead marketing strategist and mentor. You will work with Joanna on your Google marketing campaigns, and she will be your main point of contact throughout the program. Joanna is Google Ads certified and has worked extensively with online entrepreneurs in the German and English-speaking markets, helping them optimize their funnels with Google remarketing campaigns.

Konstantinos Ntoukakis

Technical mind and innovator

Konstantinos is a website marketing and SEO expert. He is also experienced with Kajabi SEO. Konstantinos is the main point of contact for our US-based clients. He will be your lead SEO strategist, ensuring your Google visibility aligns with your business objectives. Additionally, Konstantinos will be your point of contact for all technical program tasks.

Sign up for the BeSeen! program

30 min call

Let’s get to know each other! Book a Zoom call, and we’ll take it from there.


You’ll receive a proposal with the milestones we plan to achieve together.


We use Zoom so we can support you remotely in the US and EU time zones.

Book a free 30-minute consultation