Be Seen!
digital marketing accelerator for coaches

Our digital and website marketers team will work with you to transform your online presence into a lead magnet.

How it works

Be Seen! was developed with the needs of personal brands in mind. We work with each participant individually in marketing coaching workshops and are available anytime to help you succeed online.

Is Be Seen! the next step for you?

Entrepreneurs who benefit the most from Be Seen! have launched a product (coaching sessions, mastermind, or similar) and have a free product such as a podcast or e-book.

You will need a website or landing page for this program. The more online content you have (books, blog articles, etc.), the more you will benefit, as it offers more opportunities to be found online.

When can you start?

We accept up to 5 entrepreneurs every three months. Because we can support a limited number of applicants, please submit your application early.

We review all applications weekly and enroll accepted applicants to the next available spot on a first-come, first-served basis. The program usually starts two weeks after our introductory call.

After every session, I go home with a bag full of homework.

– Dr. Alexander Madaus, Rising King Academy

Self-assessment: Does this sound like you?

I want to stop experimenting and start doing the right thing

Entrepreneurs who benefit the most from Be Seen! like to work hands-on while their business grows. You are already successful but lack the time and know-how to take things to the next level.

I have a strong product-market fit

There is demand for your product or service, and you are looking for digital marketing to improve your online visibility and fully unlock your business potential.

I am looking forward to the future of my business

You are not held back by limiting beliefs. You are inherently optimistic that you and your business can grow to your expectations. You are looking to embrace new knowledge and put things into action.


Be Seen! has been developed to get you involved as much as needed, as little as possible.

Milestones contract

Focused on hitting pre-approved milestones specific for your online growth stage.

Marketing concierge

No need to be bothered with the technical details. Our team will execute it for you and free-up time in your calendar, so you can focus on your coachees/ mentees.

Accountability sessions

Our strategy sessions help you stay accountable and get things done.

Recordings of our sessions

We record our strategy sessions in case you need to revisit specific topics in the future or bring your team up to speed with our processes and best practices.

The 5-step formula that ranks our clients on page 1

Personal brand websites and content are different than other businesses. That’s why we have developed a 5-step formula that takes a unique approach to bringing your website to the top of the Google rankings.

Take-home advantage

The progress doesn’t end when the program is over. In fact, many clients see lasting results even one year after our collaboration. Plus: you will have the know-how to make the decisions for your online marketing yourself.

Meet your Be Seen! marketing consultants

Joanna Isabella Formella

The creative spirit behind our brand

Joanna Formella is an entrepreneur pursuing a Ph.D. in storytelling. She loves partnering with personal brands to develop, refine and market their business stories.

With over ten years of experience working with startups, coaches, e-commerce, and established consulting firms, including Accenture, she has broad marketing knowledge and know-how.

Joanna is Google Ads certified and has worked extensively with online entrepreneurs in the German and English-speaking markets, helping them optimize their funnels with Google remarketing campaigns.

Her role as your Be Seen! consultant:

Joanna decided to split her residence between Ireland and Germany, and she is mainly available during EU (day) time zones. She will be your lead marketing strategist and mentor. You will work with Joanna on your Google marketing campaigns, and she will be your main point of contact throughout the program.

Konstantinos Ntoukakis

Technical mind and innovator

Konstantinos Ntoukakis is an internet entrepreneur. He has worked with startups since 2013, when he co-founded a Business Intelligence (SaaS) company.

He’s a certified SEO expert from UC Davis and a blogger whose digital marketing experience includes leadership roles in digital agencies in Europe and the US.

His role as your Be Seen! consultant:

Konstantinos is the main point of contact for all our US-based clients. He moved from Greece to Ireland, and since he’s based in western Europe, Konstantinos is typically available during morning and afternoon hours in most US time zones.

He will be your lead SEO strategist, ensuring your Google visibility aligns with your business objectives. Additionally, he manages all hands-on & technical program tasks.

Frequently asked questions

How fast will I see results?

The fastest time we improved rankings for a client was within one week, although this timeline can vary for you depending on your business, website, and content.

What happens after the program?

After the program, you will have the strategic insights to continue your online growth path. Our alumni get exclusive access to our Marketing Concierge service that provides marketing support for as long as you need, for a monthly flat fee or hourly rates for on-demand support.

Do I need to have a VA before I start?

Having a VA is not necessary, although many of our clients find it helpful to outsource some marketing processes and free up their time.

Do you offer a guarantee?

Yes. We will offer you a satisfaction guarantee on the milestones that we agree together on in our introductory call.