Our Story

We started our Studio in February 2019.

As marketing professionals launching a consulting business, we soon discovered that nothing groundbreaking would come by doing what everyone else does.

When you follow the traditional marketing playbook, you are all over the place and ultimately not moving fast enough.

If you find yourself drowning under too many ideas with no clear direction or focus, know that you are not alone. We faced the exact same problem and met many other entrepreneurs going through the very same challenge.

Then one day, it hit us: if several successful entrepreneurs struggle with generating real impact from their marketing efforts, then perhaps there’s something deeper going on here.

It took us two years of intensive work, lots of experimentation, and 20 years of collective marketing knowledge to create the Be Seen! framework.

Be Seen! brings everything together to create synergies and make you achieve what wasn’t possible before.

Meet the Founders of Studio for Digital Growth

Joanna Formella, Co-founder

Joanna Formella is an entrepreneur pursuing a Ph.D. in storytelling. She loves partnering with personal brands to develop, refine and market their business stories.

With over 10 years of experience working in startups and established consulting firms, including Accenture, she has broad marketing knowledge and know-how.

Joanna is Google Ads certified and has been working extensively with online entrepreneurs in the German and English-speaking markets, helping them to optimize their funnels with Google remarketing campaigns.

Konstantinos Ntoukakis, Co-founder

Konstantinos Ntoukakis is an internet entrepreneur. He has been working in the startup space extensively since 2013 when he co-founded a Business Intelligence Software as a Service (SaaS) company.

Konstantinos’s experience as an SEO Consultant includes leadership roles with digital agencies in Europe and the US. He’s a certified SEO professional from the University of California, Davis (UC Davis), blogger, and owner of several website-first businesses.