SEO Training Workshop
“The feedback we got from attendees was extremely positive.”
Tailored SEO Training Designed to Elevate Your Group Programs
Help your clients move beyond tactics into strategic clarity and sustainable growth.
Here’s what we offer a 60-90-minute session:
Commonly adapted coaching set-ups: Flexible formats: Workshops, interactive masterclasses, or guest modules tailored to your program’s rhythm.
High-frequency engagement: Collaborating with programs that value precision, depth, and clarity to ensure curated, impactful sessions.
Customized expertise: Providing guidance specifically crafted for your group’s stage, industry, and goals—eschewing generic templates.
Digestible insights: Breaking down complex SEO strategies into actionable steps your clients can immediately implement, minimizing confusion.
Ideal for groups with a minimum of 5 attendees:
Coaching masterminds
Coaching organizations
Marketing conferences
Business innovation conferences
Who we work with
Diverse SEO Perspectives. Examples from Past Masterminds
“How to get your content in front of your potential clients using simple SEO strategies.”
“SEO in the Era of AI: Rethinking Online Reputation in a Curated Search Landscape”
“Identify unique selling points and build an effective positioning.”
“Online Marketing & Unique Selling Proposition.”
Ireland
Ireland
Germany
Austria
Interactive SEO group training
External perspectives to invigorate your team’s approach
NEW: Generative/ LLM SEO insights
Cross-platform strategies, including social media integration – even without a dedicated website.
Tailored to the needs of your group
The core benefits
Frequently Asked Questions
Can I also book you as a speaker?
Yes, the training format can be adjusted for live keynotes as well as for online events. The topic and knowledge level needs to be coordinated prior the event in an email request.
– Each keynote or session is crafted to deliver maximum relevance and value to your audience!
Do you also offer SEO training to agencies?
While this format is primarily designed for groups with limited SEO knowledge, I’m open to developing customized programs for agencies upon request. Pricing varies based on specific needs and time commitment.
– Don’t hesitate to send an email for clarifying your needs!
One of my guests cancelled, can you step in last minute?
No, I am not available for last-minute commitments.
– For optimal preparation and alignment, I kindly ask for a minimum of 4 weeks’ notice!
What is the pricing of your SEO workshop? Do you work bro-bono?
Each workshop involves thorough preparation and customization to your audience. A flat fee applies to cover preparation and delivery. To support emerging business communities, I offer workshops at a reduced rate of €250 (regularly €500) per session. Payment is due within 24 hours post-event.
– A limited number of bro bono slots is available to business newcomers!
Testimonial
“I recently collaborated with Joanna on an event for coaches. What started as a webinar ended up being a full-fledged masterclass from Joanna on how to improve search engine optimisation. The content was complete and yet very accessible for coaches who didn’t know anything about SEO. It was practical and full of actionable tips attendees could immediately put in place.
Joanna’s delivery was brilliant. She took the time to answer questions and give additional information. She was clearly knowledgeable on the topic and it showed in how she presented the masterclass. The feedback we got from attendees was extremely positive. I’m very thankful to have reached out to her in the first place and to have partnered with her. I highly recommend her workshops and I will definitely continue to work with her in the future.”
Meet the Training Facilitator
Over 15 years of marketing experience.
Joanna has collaborated with esteemed brands, including the online shop of Guido Maria Kretschmer, Rituals, and was engaged by Accenture for a project at Google in Dublin. Her international projects have connected her with clients in the UK, US, Netherlands, Dubai, and Germany.
She is pursuing a Ph.D. at the University of Bonn; and currently pursuing a two-semester certification in “Law of the Digital Economy” at the University of Münster, Germany.
– Joanna Isabella Formella
Let’s collaborate!
Ready to elevate your coaching program?
Reach out below to discuss the format of my interactive SEO workshop introducing yourself and give some background infos of the background group. Please also share what questions you have around SEO.
Sent an e-mail request: [email protected]
Coordinate the training via Zoom Joanna Isabella Formella
