The 20 Percent by Konstantinos Ntoukakis

Hello friends, and welcome to this edition of The 20 Percent. I believe that nowadays, there is a disproportionate focus on website function. It can’t be helped because function contrary to form is quantifiable. You see, everyone has an opinion on design, just as everyone has their taste in music or food. Many people think … Read More

Hello friends, and welcome to this edition of The 20 Percent. There is a saying that “where attention goes, energy flows.”  I’m not sure about the original source, but it’s a phrase that I can wholeheartedly support. Moreover, I am reminded of it every time I look into website marketing metrics.  Every entrepreneur holds some marketing outcomes dear … Read More

Hello friends, and welcome to this edition of The 20 Percent. Did you know that 59% of shoppers research online before buying to ensure they are making the best possible choice? Well, it’s true, but to get to the point, I wanted to illustrate how online content creators utilize statistics to convey credibility and make … Read More

Hello friends, and welcome to this edition of The 20 Percent. In Zero to One, Peter Thiel introduces the interlocking ideas of determinism and optimism as a way to gauge where the future is going. While Thiel uses this framework to discuss societal change and entrepreneurship, I found his insights remarkably valuable in marketing. The … Read More

Hello friends, and welcome to this special edition of The (New!) 20 Percent.  If you were getting your weekly inspiration from this newsletter, you might have noticed the inactivity for the past 12 weeks. Today, I wanted to share with you what was in the works during the last three months and my plans for the … Read More

Hello friends, and welcome to this edition of The 20 Percent. Today’s edition is about Google marketing in a pro-privacy environment and the emergence of FLOC, a new technology that uses federated learning to profile users for advertising and personalization purposes.  Introduction to FLOC Federated Learning of Cohorts (FLoC) proposes a new way for businesses to … Read More

Hello friends, and welcome to this edition of The 20 Percent. Today’s edition discusses website marketing with private search engines that don’t offer advertising options. This puts the spotlight on organic search, so the question is how well a business can utilize Neeva or Brave Search to bring traffic to their web properties? Private Search … Read More

Hello friends, and welcome to this edition of The 20 Percent. Cultural changes and contradictions in popular opinions have always been reflected in innovation and product marketing. In the last year alone, increasing awareness about online privacy has brought new search engines into the market. Whereas Google is still the default, I think it’s interesting … Read More

Hello friends, and welcome to this edition of The 20 Percent. Last week I watched an interview with Yuval Noah Harari. When he was asked whether he would want to be an Epicurean in Athens or a general in the army of Alexander the Great, to my surprise, he chose the former. My first thought … Read More

Hello friends, and welcome to this edition of The 20 Percent. Fingerspitzengefühl is a German word that literally translates to “fingertips feeling,” meaning developing an intuitive feel or feeling the pulse of a situation. Sometimes, new entrepreneurs (or experienced ones with a new business or product) lack marketing Fingerspitzengefühl. When this happens, they approach complicated … Read More