The 20 Percent by Konstantinos Ntoukakis

Hello friends, and welcome to this edition of The 20 Percent. If you asked me to describe marketing in one sentence, my answer would be, “people like us do things like this.”  To quote Seth Godin, “there is no more powerful tribal marketing connection than this.” Talking about tribal marketing connections is an interesting choice of … Read More

Hello friends, and welcome to this edition of The 20 Percent. New year resolutions have become very popular in recent years. People want to change their lives in one way or another, and they see the New Year as a fresh start for them. In the business world, entrepreneurs also commit to reinforce behaviors that … Read More

Hello friends, and welcome to this edition of The 20 Percent. Most marketing conversations inevitably lead to the topic of ROI. Many entrepreneurs believe that “For every $1 you put into marketing, you ought to make $2 back,” or so the argument goes. It’s a difficult argument to disagree with. It feels intuitively right. And … Read More

Hello friends, and welcome to this edition of The 20 Percent. I believe that nowadays, there is a disproportionate focus on website function. It can’t be helped because function contrary to form is quantifiable. You see, everyone has an opinion on design, just as everyone has their taste in music or food. Many people think … Read More

Hello friends, and welcome to this edition of The 20 Percent. There is a saying that “where attention goes, energy flows.”  I’m not sure about the original source, but it’s a phrase that I can wholeheartedly support. Moreover, I am reminded of it every time I look into website marketing metrics.  Every entrepreneur holds some marketing outcomes dear … Read More

Hello friends, and welcome to this edition of The 20 Percent. Did you know that 59% of shoppers research online before buying to ensure they are making the best possible choice? Well, it’s true, but to get to the point, I wanted to illustrate how online content creators utilize statistics to convey credibility and make … Read More

Hello friends, and welcome to this edition of The 20 Percent. In Zero to One, Peter Thiel introduces the interlocking ideas of determinism and optimism as a way to gauge where the future is going. While Thiel uses this framework to discuss societal change and entrepreneurship, I found his insights remarkably valuable in marketing. The … Read More

Hello friends, and welcome to this special edition of The (New!) 20 Percent.  If you were getting your weekly inspiration from this newsletter, you might have noticed the inactivity for the past 12 weeks. Today, I wanted to share with you what was in the works during the last three months and my plans for the … Read More

Hello friends, and welcome to this edition of The 20 Percent. Today’s edition is about Google marketing in a pro-privacy environment and the emergence of FLOC, a new technology that uses federated learning to profile users for advertising and personalization purposes.  Introduction to FLOC Federated Learning of Cohorts (FLoC) proposes a new way for businesses to … Read More

Hello friends, and welcome to this edition of The 20 Percent. Today’s edition discusses website marketing with private search engines that don’t offer advertising options. This puts the spotlight on organic search, so the question is how well a business can utilize Neeva or Brave Search to bring traffic to their web properties? Private Search … Read More