The 20 Percent Edition Nr. 22: Three Strategies to Spice Up Your Google Ads Game

Hello friends, and welcome to this edition of The 20 Percent. This week’s newsletter is brought to you in collaboration with Joanna Formella, website marketing consultant and co-founder at Studio for Digital Growth. When I talk about website marketing, I refer to it in the context of SEO and website experience. However, another important part … Read More

The 20 Percent Edition Nr. 19: The OODA Loop in Website Marketing

Hello friends, and welcome to this edition of The 20 Percent. When you are working on an internet business, you are in a race against your competition. Your Google rankings, website conversions, and online visibility are essential. To give yourself the best chance of winning, you must make quick decisions across different areas, some of … Read More

The 20 Percent Edition Nr. 14: The Power of Consistency Over Time

Hello friends, and welcome to this edition of The 20 Percent. Consistency is one of the most important factors contributing to the success of an online business. And like any good piece of advice, it’s also deceptively difficult to put into action. Sometimes I feel that “being consistent” is the business equivalent of “carbs are … Read More

The 20 Percent Edition Nr. 13: Breaking the Feast or Famine Cycle in Business

Hello friends, and welcome to this edition of The 20 Percent. Early human societies were largely dependent on foraging and hunting. The food supply was unpredictable, and humans had to deal with feast or famine cycles—periods of abundance followed by periods of scarcity. With the advent of agriculture, life became more planned, and feast or famine … Read More