The 20 Percent is a weekly newsletter that brings you breakthrough ideas applied to website marketing.
Hello friends, and welcome to this edition of The 20 Percent. Cultural changes and contradictions in popular opinions have always been reflected in innovation and product marketing. In the last year alone, increasing awareness about online privacy has brought new search engines into the market. Whereas Google is still the default, I think it’s interesting … Read More
Hello friends, and welcome to this edition of The 20 Percent. Last week I watched an interview with Yuval Noah Harari. When he was asked whether he would want to be an Epicurean in Athens or a general in the army of Alexander the Great, to my surprise, he chose the former. My first thought … Read More
Hello friends, and welcome to this edition of The 20 Percent. Fingerspitzengefühl is a German word that literally translates to “fingertips feeling,” meaning developing an intuitive feel or feeling the pulse of a situation. Sometimes, new entrepreneurs (or experienced ones with a new business or product) lack marketing Fingerspitzengefühl. When this happens, they approach complicated … Read More
Hello friends, and welcome to this edition of The 20 Percent. This week’s newsletter is brought to you in collaboration with Joanna Formella, website marketing consultant and co-founder at Studio for Digital Growth. When I talk about website marketing, I refer to it in the context of SEO and website experience. However, another important part … Read More
Hello friends, and welcome to this edition of The 20 Percent. Last week I was reading The War on Normal People, a book by Andrew Yang about the effects of automation, artificial intelligence, and software on the jobs of working-class Americans. A parallel theme of the book is the contrast brought to society by the … Read More
Hello friends, and welcome to the 20th edition of The 20 Percent. Async is my favorite mode of work and communication. I know that, sometimes, it makes me look like a dinosaur 🦖 . But, while everyone’s constantly available on Slack, Telegram, and whatnot, I prefer email. In a world when everyone is a WhatsApp … Read More
Hello friends, and welcome to this edition of The 20 Percent. When you are working on an internet business, you are in a race against your competition. Your Google rankings, website conversions, and online visibility are essential. To give yourself the best chance of winning, you must make quick decisions across different areas, some of … Read More
Hello friends, and welcome to this edition of The 20 Percent. What a couple of months are ahead of us in SEO! Two days ago, Google started rolling out June 2021 core update. This update will happen in two parts, with the second one following shortly in July. Moreover, there is a third scheduled update … Read More
Hello friends, and welcome to this edition of The 20 Percent. All successful entrepreneurs share one thing in common. Regardless of who their customers are and the format they choose to work with them, they all provide a service or product that their minimum viable audience loves. Finding what brings this aha moment, that specific … Read More
Hello friends, and welcome to this edition of The 20 Percent. I launched my first blog from this tiny room in Gdansk, a small port city on the Baltic coast of Poland, on June 12, 2015. After flying to Warsaw and then taking a train for another 3-4 hours, I was told that my hotel … Read More