The 20 Percent Edition Nr. 13: Breaking the Feast or Famine Cycle in Business

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Hello friends, and welcome to this edition of The 20 Percent. Early human societies were largely dependent on foraging and hunting. The food supply was unpredictable, and humans had to deal with feast or famine cycles—periods of abundance followed by periods of scarcity. With the advent of agriculture, life became more planned, and feast or famine … Read More

The 20 Percent Edition Nr. 11: Creating Your Opportunity Space With Content Curation

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Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is about building your opportunity space with content curation: Consistently creating original content is hard. It’s hard because creativity needs fostering, and original ideas need time to mature. But writing your content from scratch isn’t the only way to build an audience. There’s an … Read More

The 20 Percent Edition Nr. 10: Reaching Your Minimum Viable Audience With Your Website

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Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Seth Godin’s This Is Marketing. The marketing that has suffused our entire lives is not the marketing that you want to do. The shortcuts using money to buy attention to sell average stuff to average people are an … Read More

The 20 Percent Edition Nr. 9: Using the Overton Window in Marketing

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Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea comes from the mid-1990s and is called The Overton Window. The Overton Window is a model for understanding how ideas in society change over time and influence politics. The core concept is that politicians are limited in what policy ideas they … Read More