Red Ocean vs. Blue Ocean Strategies in Website Marketing

In their bestselling book Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that companies need to go beyond competing. While traditional competition-based strategies are necessary, they are not sufficient to sustain long-term high performance. Entrepreneurs need to switch from Red Ocean strategies to Blue Ocean strategies to make a dent in the world. What Is the Difference Between Red and Blue … Read More

How (And Why) I Moved My Newsletter From Substack to WordPress

The Mistake That Cost Me 2 Months of Work Back in February 2021, when I started The 20 Percent, I decided to try out Substack. People (many with significantly larger audiences than mine) talked about it, and it promised to make running my email publication easy and enjoyable. I took it on that promise. It … Read More