Search, content and digital strategy that brings the right clients to your door
Most of our clients come to us for SEO. They stay because we understand their business, not just their rankings. We work like a partner, not a vendor, and we bring in whatever else is needed, whether that’s Google Ads, list building, or referral partnerships, when it’s the right tool for the job.
NEWS FROM THE TEAM
Dublin Tech Summit 2026
On May 28th, we were invited to attend the Dublin Tech Summit, an international technology conference that brings together tech leaders, innovators, speakers, and founders alike. We had the opportunity to mingle 🍹 with local startup founders and talk about what’s new in the space of marketing technology.
The combined expertise of two marketing consultants
Konstantinos Ntoukakis
Done-for-you marketing backed by technical expertise
We blend a hands-on done-for-you service with expert marketing mentorship. We stay ahead of the curve, incorporating the latest industry trends to ensure you benefit from cutting-edge knowledge. Our team provides comprehensive support, combining technical expertise, strategic coaching, and accountability to guide you through your digital marketing journey.
Joanna Isabella Formella
CMO-level approach, with real accountability
Get SEO excellence with the mindset of a personal concierge. Our commitment goes beyond top rankings: We aim to support your marketing goals to reach the next growth phase. Our marketing concierge approach – inspired by 5-star hotel stays – reflects our dedication to exceptional service.
Our Tech Stack
Website Solution & Technical SEO
We manage your online presence from website setup and configuration through to daily maintenance, across a wide range of platforms.
WordPress
Wix
Kajabi
Shopify
Elementor
GeneratePress
Konstantinos Ntoukakis
Co-founder & Technical Project Lead
United States · Germany · United Kingdom · United Arab Emirates · Greece · Poland · Ireland · Netherlands
Trusted by businesses from all over the world
📍 UNITED KINGDOM
Surbon Consulting is a leading transport consultancy founded by Rachel Hughes, FCILT. We developed an organic growth strategy for Rachel and supported her in scaling her business through Google Ads. Read the case study →
📍 UNITED STATES
Melissa Liberman Coaching helps independent consultants transform their businesses with predictability. For Melissa, we used a blended strategy of SEO and Google Ads to help her scale using on-point lead magnets and reach her target audience.
📍 BALI / DUBAI
Dr. Natalia Wiechowski is a Self-Leadership & Business Embodiment Mentor. Our team supported her professional rebranding by developing a new website for her.
📍 IRELAND
We helped Malou Wang, an integrative psychotherapist and experienced acupuncturist with her own clinic, re-engage with her existing customers and unlock additional revenue by promoting exclusive events to her existing client base. Read the case study →
We take pride in developing strategies tailored to each client, delivered with partner-level accountability to English- and German-speaking markets. The majority of our clients choose to continue working with us beyond their initial project, with around 90% engaging us again and staying for 2–3 years or more. Many of our international clients report increased lead generation and sales as a direct result of implementing our recommendations.
Our team has worked on projects of all sizes, ranging from individual business owners to multinational B2B clients across Europe, the Middle East and the US. Clients include established $1M+ coaching businesses, retail brands such as Rituals and Guido Maria Kretschmer, as well as B2B SaaS companies.
Artificial Intelligence: the friend we didn’t ask for, but here to stay
AI doesn’t have to feel like rushing for a train, if you know where you’re going
We show you what it takes to get picked up by AI-powered search, plus the sneaky shortcuts that make your daily marketing a whole lot lighter. And it doesn’t stop there: we help you win back time with smart AI workflows for your client work. Hurray 🙌
You may know us from:
Conference participations · Interviews & podcasts · Marketing publications and blogs
Client testimonials
· Coaches · Consultants · Thought Leaders · Business Owners ·
Konstantinos is one of the most diligent, intelligent, and thoughtful people I’ve ever worked with! He’s an SEO expert who knows just about everything about his craft and if he doesn’t he’s not afraid to pull up his sleeves and do extensive research.
Joanna has been an invaluable asset to my recent project […] Her dedication to delivering results can be seen in every aspect of her work, from optimizing our website’s SEO […] I wholeheartedly recommend her to anyone seeking support in digital growth initiatives.
I highly recommend Konstantinos […] He’s the perfect combination of strategic and detail-oriented. […] I can say without hesitation that Konstantinos is the most responsive, most strategic, and most collaborative marketing professional I’ve worked with.
I highly recommend Joanna as a top SEO and Digital Marketing expert. She has a deep understanding of the industry and the latest trends and techniques, and is able to create effective strategies to drive traffic and increase conversions for her clients.
My experience with Joanna from SDG was positive throughout and exceeded my expectations. I was guided through the process with a great deal of calmness and structure, and I always had the opportunity to ask questions and contribute my input.
There’s ok, there’s good and there’s next level good and that’s where Konstantinos sits. […] Communication is excellent and consistent, the work is involved and the research element alone is worth the money you pay. […] Don’t go anywhere else, it’s that simple.
Joanna is a very knowledgable expert in the field of SEO and marketing. She was able to do an audit of my website and give me practical advice on how to reach more people and increase my google rankings. She is also a strong thought partner and enjoyable to work with.
This is exactly how I imagine working with a service provider. […] Joanna guided me through a process that ultimately helped three different projects each reach several major milestones. She did it with clear structure and very fast feedback. […] A clear recommendation.
Structure, reliability, creativity, and attention to detail are just some of her outstanding qualities.
If you are looking for truly outstanding support around Google, SEO, website marketing and marketing strategy, you have come to the right place.
Thanks to Joanna’s help, we now rank at the top of Google not only for the brand “GUIDO MARIA KRETSCHMER”, but we also received a very well-structured guide on how to further improve our SEO. I can highly recommend working with her! We’re very happy. Thank you, Joanna!
Joanna’s delivery was brilliant. She took the time to answer questions and give additional information. She was clearly knowledgeable on the topic and it showed in how she presented the masterclass. The feedback we got from attendees was extremely positive.
Joanna reviewed my Facebook page and immediately had several suggestions for improvement […] She helped me rewrite them and published the positions on many online portals. In the meantime, I have hired both an occupational therapist and a physiotherapist.
A sneak peek at how we approach marketing
Outtakes from real SEO projects and what we share in our paid marketing masterclasses (with a shortcut or two if you want to take it into your own hands).
SEO strategies for coaches are dramatically different compared to e-commerce and SMBs…
Kajabi, on the other hand, includes many popular features that are out of the box …
Your personal taste will give your website visitors a feeling about who you are, what you value …