Our clients expect more from SEO that new visitors and a faster website. They want their audience to engage with their lead magnets, and there is no better way to achieve that than a compelling CTA. Call to actions (CTAs) are an essential element of coaching websites (and landing pages). They are not just great scroll-stoppers but also serve as the bridge between prospective clients and valuable resources or services offered on your website. By implementing compelling CTAs, coaches and consultants can guide visitors towards desired actions, such as signing up for a newsletter, joining a webinar, or booking a consultation session.
In the call to action word list below, you can find ideas for pitching your freebies or lead magnets and getting more subscribers for free. You can also use it as a template for promoting your paid service offerings.
What can be defined as a Call to Action (CTA)?
A Call to Action, (commonly referred to as CTA), is a crucial website element that encourages the visitors to take a specific action. This action can be in the form of a button, image, or line of text that directs visitors to perform tasks such as signing up for a newsletter, downloading a freebie, or booking a consultation, among others.
Our top CTA tips for coaches and consultants
1. Be clear about the value and format
Given today’s information overload, the details of a CTA really matter. We recommend to clearly state the value proposition of the CTA, as well as the format that you use to deliver it. This way, users immediately see if the offer and format is relevant to them. There is no maximum number of characters or words you should use, however, you should always test your new CTA on mobile to make sure it reads well even on a smaller screen sizes.
2. Utilize evergreen CTAs
Consistently publishing content on your business blog is, in my experience, the key to driving more traffic and audience growth. However, as the volume of your published content increases, so do maintenance demands. This translates to more time spent on updating older or dated content (e.g. trends articles, etc.) but also the CTAs within that content over time.
Creating evergreen CTAs (and content) is a great solution to that problem and can free up a lot of your (or your VAs) time. All you need to do, is create CTAs that are not dated to a specific event, giveaway or other dated promotion. Moreover, a blog or podcast CTA also serves as a form of proof of your expertise and helps build trust with potential leads.
3. Don’t limit yourself to just a few types
As a consulting or coaching business owner, it’s natural to have a preference for a specific type of call to action that is easier to produce and makes use of existing offers and materials. However, it’s usually beneficial to try new ways to engage your audience. If you are up for a little marketing challenge, pick a new CTA type from the list below and give it a try!
17 call to action (CTA) ideas for coaches and consultants
Below, you can find a list of our favorite call-to-action phrases to transform your CTA into a real scroll-stopper!
3 CTA ideas for your podcast
5 CTA ideas for your checklist or assessment
3 CTA ideas for promoting your content
3 CTA ideas for promoting your event
3 CTA ideas for your book or ebook
Already a CTA pro? Here’s what to do next
If you’ve found these ideas valuable, we suggest exploring our SEO guide next. By employing SEO strategically, you can attract more visitors to your website and convert them into leads with the assistance of these engaging CTA ideas.