Kajabi SEO: How To Get Found, Rank Higher, And Attract Clients

Over the last 5+ years, we’ve supported several clients—primarily coaches and consultants—who use Kajabi to build pages, publish content, and sell digital products alongside their core service offerings. Through these projects, we’ve developed practical, repeatable SEO strategies and tactics that have helped our clients grow from the ground up to 3,000+ monthly organic website visitors.

Special thanks to Dr. Alexander Madaus from Rising King Academy for allowing us to use his Kajabi site for technical demonstrations throughout this guide. Dr. Madaus, a coach from Hamburg, Germany and the founder of Rising King Academy—a coaching program for entrepreneurs across Germany, Austria, and Switzerland—approached us for a complete SEO overhaul of his website. He has generously agreed to let us use his site for technical examples and screenshots that showcase, step by step, a number of helpful SEO optimizations you can implement on the Kajabi platform.

What you can realistically expect from implementing Kajabi SEO

Before we walk you through our favorite Kajabi SEO strategies and tactics and how to implement them, it’s important to set realistic expectations about the results you can achieve. The reality is that SEO doesn’t exist in a vacuum, especially for Kajabi sites.

Through our work with dozens of coaches, consultants, and solopreneurs, we’ve learned that driving meaningful business outcomes from SEO depends on several interconnected factors:

• Your industry and search landscape:Search volumes for your target keywords influence how much organic traffic you can expect, as well as the level of competition.
• Your keyword and content strategy: The keywords you choose and how you structure your content play a major role in attracting organic traffic.
• Your content creation pace: How quickly you can publish new blog articles and optimized landing pages affects how fast you can see SEO results.
• Your business maturity: Your lead magnets, offers, and brand presence help determine how effectively you can engage website visitors. Google is a strong channel for reaching new audiences, but to achieve a good ROI from SEO traffic you need systems that bring people back, such as lead magnets and follow-up emails.
• Your execution consistency: Maintaining steady momentum over months, not weeks, is often the biggest predictor of SEO success on Kajabi.

No Kajabi SEO project exists in a vacuum. It always connects to your broader business strategy, your marketing ecosystem, and your ability to execute consistently.

How quickly you can see meaningful SEO results for your business

What to expect in your first 3–6 months of Kajabi SEO

Most clients start seeing tangible benefits within the first quarter of consistent work. Here’s what to aim for in that timeframe:

• Improved rankings and potential first-page positions for your most important keywords
• A clear blog content calendar and a repeatable framework for creating SEO-optimized content
• Increased visibility (clicks and impressions) as you apply SEO best practices to each new piece of content you publish on your Kajabi website
• Initial increases in lead magnet downloads

What long-term SEO success looks like (18–24 months)

• 1,000+ monthly visits from Google (not including Bing, DuckDuckGo, or emerging AI search traffic from ChatGPT)
• Multiple qualified leads from organic search each month
• A significant ROI on your combined SEO and content marketing investment, depending on the value of your offer and the lifetime value of your ideal customer

The exact timeline depends heavily on your overall brand presence, your content strategy, and your broader business strategy.

What it truly takes to achieve sustainable Kajabi SEO results

Our clients who reach 1,000+ monthly organic visits and generate consistent leads from their website typically:

• Implement all the technical SEO fundamentals on their site (the core focus of this guide)
• Develop and execute a strategic keyword and content plan
• Create valuable content consistently, typically 2–4 pieces per month
• Build supporting assets such as lead magnets, email sequences, and conversion pathways
• Stay committed for 12–24 months, not 12–24 weeks

The pace of your results depends entirely on your pace of execution. How quickly can you create high-quality content? How fast can you publish it? How consistently can you maintain momentum? These are key questions to consider when you begin an SEO project, and they often determine the size of the organic footprint you can achieve, along with the search demand in your niche. Moreover, the value of your offer and the lifetime value of your customers typically determine the ROI you can generate from that search footprint.

Is Kajabi SEO friendly?

Kajabi includes enough built-in SEO features to help generate meaningful traffic, but it lacks some advanced tools preferred by SEO professionals. In some cases, we found limitations when redirecting pages or adding schema markup. Despite this, we’ve helped clients on Kajabi reach 1,000–4,000+ clicks per month through optimization and strategic use of workarounds.

How to set up your essential Kajabi SEO foundations

Diving right in, Kajabi has three different page categories: Website Pages, Pages, and the Blog. It’s important to understand the differences between them because each category requires its own SEO customization. Website Pages are premade webpages that Kajabi provides using the Legacy Theme, Premier. You can access them under the “Website” and “Design” tabs when you first log in to Kajabi.

Pages (or landing pages) are custom web pages designed to bring in traffic from marketing campaigns, and they allow for much more customization than Website Pages or the Blog. You can access them in the “Pages” tab, located right under Website and Design.

In your Settings tab, you can choose any landing page from your Pages to use as your homepage. We recommend this option because it gives you more flexibility for future customization. You can set a Page as your homepage using the “Site Details” section in your Settings.

1. Controlling how your Kajabi pages appear in Google

The first thing you can do to improve your Kajabi SEO is customize how your web pages appear in Google’s search results. A Google search listing (SERP result) includes three main elements: the page’s web address, title, and description. Ideally, each of these should be unique and clearly reflect the content of the specific page.

The benefit of customizing these elements is that you control how your web pages are presented to potential visitors in Google’s search results. If you skip this step, Kajabi will use the internal page name as the page title, such as “Homepage” or “Testimonials.” While these names are helpful for organizing your pages inside Kajabi, they’re not ideal to display on Google. Kajabi also won’t include a meta description unless you write one yourself. Since page titles influence Google rankings, it’s best to include keywords you want the page to rank for. We’ll cover specific best practices shortly.

Meta descriptions don’t affect rankings, but they do influence click-through rates. A strong description helps searchers decide whether to visit your site. And if your meta description contains words that match the user’s search query, Google will display those words in bold, helping your listing stand out and signaling that your page is relevant.

In Kajabi, you can customize all three of these elements:

• Page address (URL)
• Title
• Description

Here’s how to update these for Website Pages, Pages, and the Blog:

2. Optimizing search appearance for website pages and blog pages

First, navigate to the Site Settings menu. From there, you can access both Site Details and Blog Settings.

To adjust the title and description of your homepage, open Site Details, scroll down to the SEO and Sharing section, and you’ll find the fields where you can set the Page title and Page description.

Similarly, if you want to make use of the Blog functionality, you can use the fields under Blog Settings to customize the Page title and Page description for your blog’s main page.

3. Optimizing search appearance for landing pages

First things first: you can customize how your Pages (landing pages) appear in Google’s search results. Go to Pages under the Website tab and select the page you want to configure.

Then click the Edit Details button on the left and scroll down to the SEO and Sharing section, where you can set your Page title and Page description.

Best practices for writing Kajabi page titles and descriptions

According to Moz, Google typically displays the first 50–60 characters of a title. There’s no exact character limit because character width varies across screens and devices. Currently, Google displays titles up to about 600 pixels in length. We recommend using this tool to ensure your titles and meta descriptions fit within Google’s display limits. Regarding the format of the title, we recommend using the following:

Keyword 1 – Keyword 2 | Brand Name

You can choose to focus on a single keyword or place your brand name first, depending on your broader search strategy. In most cases, it’s best to lead with the primary keywords you want the page to rank for when writing your Page Title.

Similarly, for Page Descriptions (meta descriptions), Google can technically pull in any length, but it generally truncates snippets at around 155–160 characters. Keeping your meta descriptions within roughly 50–160 characters helps ensure they’re descriptive while still displaying fully in search results. This is also a good place to include terms people are likely to use in their search query, since those words will appear in bold, as mentioned earlier.

Why Google may rewrite your page titles or descriptions

If, after some time, you notice that the titles and descriptions shown in search results differ from what you set, don’t be alarmed. Google occasionally rewrites these elements using content from the page itself.

It is possible to instruct Google to respect the meta description you’ve defined, but doing so requires developer support to adjust your Kajabi theme. The trade-off is that restricting Google in this way can prevent your pages from appearing as Rich Search Results, such as “How-to,” “FAQ,” and other enhanced formats. If rich results (e.g., reviews, recipes, how-to snippets) are part of your search strategy, it’s generally better to avoid forcing Google to use your exact meta description.

Optimizing your social sharing settings in Kajabi

When you update your Page Title and Page Description, it’s also worth optimizing how your pages appear when shared on social media. In the same SEO and Sharing section, Kajabi allows you to upload a Social Image. This image is what platforms like Facebook, LinkedIn, and X display when someone shares your page. Although this is not an SEO ranking signal, setting a clean, branded graphic here improves visibility, makes your links look more professional, and increases the likelihood of engagement when your content is shared.

4. What to do after updating your Kajabi titles and meta descriptions

Once you’ve updated your page details, you can go to Google Search Console and re-submit your sitemap. This prompts Google to re-crawl your site and pick up the latest changes. The re-indexing process can take anywhere from a few days to a few weeks, so patience is key.

How to optimize the on-page SEO of your Kajabi website

Referring to Google’s best practices for on-page SEO, it’s important to provide search engine crawlers with a well-organized information structure.

From an SEO perspective, well-structured content begins with a main header at the top of the page (Header 1), followed by clearly separated content sections, each introduced by its own header and supporting text. Here’s a breakdown of the elements at the beginning of this page as an example:

In HTML, the distinction between the main header of a page (Header 1) and the smaller headers throughout the content is made using the H1, H2, H3, and so on. The H1 (or Header 1) is typically the largest text on the page and serves as the title for the page’s content.

1. Best practices for structuring your Kajabi headers

If a web page were a book, the H1 text would be the book’s title. It’s important not to confuse the H1 with the Page Title. The H1 is visible to your visitors on the page itself, while the Page Title is what search users see in Google’s results.

A Header 1 in the HTML code of your website looks like this:

<H1>This is the Header 1 of my Web Page!</H1>

When it comes to Header 2, Header 3, and so on, you can think of them as chapter headings. They help readers understand the structure of your content and make it easier to scan the page for the specific information they’re looking for.

A Header 2 and Header 3 in the HTML code of your website look like this:

<H2>This is a Header 2, and I use it to organize what my content covers below!</H2>

<H3>This is a Header 3, and I use it to further break down and organize my information!</H3>

Last but not least in this quick HTML overview are the paragraph tags, which are used for regular body text. They look like this:

<p>Welcome to our Blog, and thanks for reading! In this chapter we will cover...</p>

2. On-page SEO best practices for Kajabi users

Each page of your website should include one H1 tag, up to two H2 tags, and then as many H3, H4, and other subheaders as needed.

Putting it all together, a basic HTML page containing your content would look like this:

<H1>Why Header Tags are Important</H1>
<p>Header tags are a great way to organize the information of a web page. Moreover, ... 
</p>

<h2>Types of Header Tags</h2>

<H3> Header 1</H3>
<p> Header 1 or H1 is the most important header tag, and the main header or title of a web page</p>

<H3> Header 2</H3>
<p> Header 2 or H2 is .....</p>

Back to Kajabi: every time you use its visual editor, Kajabi automatically translates your content into HTML behind the scenes. To customize that code directly, click the Source Code button in the editor to open the HTML view.

3. Common Kajabi mistakes that hurt on-page SEO

Empty H1 tags

When you add a new Kajabi section (for example, a Hero section or a Custom Content section), Kajabi automatically creates an empty H1 header tag that corresponds to the Title field.

Challenge: Kajabi allows you to add as many of these sections as you want, but as we’ve seen, an H1 should only appear once on a page to avoid confusing search engine crawlers. When designing a Kajabi page, it’s common to leave title fields empty or choose fields based purely on the visual layout. Unfortunately, this often leads to multiple empty or unnecessary H1 tags, which goes against SEO best practices.

Solution: Use fewer of these section types so you don’t end up with multiple (empty or filled) H1 tags, even if it means adjusting your initial design vision. Maintaining a clean heading structure is more important for SEO than preserving a specific visual arrangement.

Using multiple headers for design instead of structure

Because each HTML header level comes with a predefined style (for example, Header 1 uses the largest font, Header 2 a slightly smaller one, and so on), Kajabi users often choose headers in the editor based on how the text looks rather than how it should be structured.

This can result in a page made up of mismatched header elements, as in the example below. A better approach is to treat your page like a book: use a clear hierarchy with a small number of headers (think of them as chapter titles) and use paragraph text for the content between them.

How to control text sizes without breaking header hierarchy

Once your content is structured in an SEO-friendly way, you can adjust the visual size of your titles for more design control. Keep the underlying structure in mind: one H1 per page, up to two H2s, a few H3s as needed, and paragraph text for the rest.

Now let’s start adjusting the visual size of your H1, H2, and other headings in the Kajabi HTML editor.

1. Click the “source code” (<>) button in the editor.
2. Add the desired font size directly in the HTML, as shown in the example below:

For a paragraph (normal text):

<p style="font-size: 60px;">Your Text Goes Here</p>

For a Header (Header 2 in this case):

<H2 style="font-size: 60px;">Your Text Goes Here</H2>

Worried about making a mistake? Click OK and Kajabi will immediately show a preview of how your changes look. If you’re not satisfied, simply close the page without saving.

Submitting a sitemap for your Kajabi website

A sitemap is a blueprint of your website that helps search engines find, crawl, and index your content. It also signals which pages on your site are most important.

Although Kajabi automatically generates a sitemap for your website, it does not include any of your custom “Pages.” It only includes the premade “Website Pages,” which Kajabi creates for you using the Legacy Theme, Premier.

Important to know: This has significant implications, especially if your homepage is one of your custom Pages, because it means your sitemap won’t include it and you can’t rely on sitemaps effectively.

Customer Insights: After speaking with a Kajabi representative about this limitation, we confirmed that there’s currently no workaround on the user side. Supporting sitemaps for custom “Pages” would require Kajabi to add new functionality.

What this means for you: Until Kajabi updates its sitemap system to include custom Pages, strong internal linking becomes essential. Make sure your most important pages are linked from your homepage footer, and add links between relevant pages so that crawlers can discover everything by following those connections.

We also learned that Kajabi automatically includes all premade Website Pages in the sitemap—even if you don’t use them—which means many unused pages with placeholder text may appear there.

Additionally, Kajabi doesn’t provide a Code Editor for the premade “Website Pages,” unlike the custom Pages where you do have that option. As a result, there’s no way for users to add instructions that tell Google not to index those premade pages.

And indeed, after chatting with a support agent, we confirmed that there is no way to unpublish “Website Pages.”

Kajabi’s limitations vs Google’s best practices

According to Kajabi’s documentation, the suggested workaround is to use the Removals tool in Google Search Console to hide these pages. However, this goes against Google’s best practices, since the Removals tool is meant to be a last resort—for example, to quickly hide sensitive or incorrect pages—and the removal is only temporary. As a result, you would need to request the removal of these pages repeatedly.

How to set language and multilingual settings correctly in Kajabi

This is an important topic to address to avoid issues with search engines later on. Kajabi does support multiple languages, but only for the premade Website Pages. You can configure this in Site Details under your Settings.

If you’re using custom Pages for your landing pages or as your homepage, and your site’s language is something other than English, you’ll need to update the code for each Page to specify the correct language. Otherwise, the default language remains set to English.

To update this, open the Edit Code option from the menu (…) on the right side of your Page. Then navigate to Templates, open the index.liquid file, and change the language value in line 2 from <html lang="en"> to the appropriate language code.

You can visit here for the full HTML Language Code Reference.

How to use interlinking to improve your Kajabi SEO

Interlinking is a crucial aspect of SEO for Kajabi websites. By linking pages within your site, search engines can better understand your website’s structure and hierarchy. Internal links also help search engines determine how relevant each page is to specific queries and allow some of the authority from your most visited pages (such as your homepage) to flow to pages that are less easily accessible.

How Kajabi handles internal links (and what to watch out for)

When you link to pages within your site using Kajabi’s built-in page selector, Kajabi generates a special link that automatically redirects users to the final destination page. This is helpful if you later change the page’s address, since the link will still work and visitors will be sent to the correct location.

However, this type of temporary redirect isn’t ideal for search engines. So while the page selector is convenient, creating a direct (“hard”) link using the actual URL of the destination page is often the better choice for SEO.

Your step-by-step Kajabi SEO checklist

The Kajabi SEO optimizations covered in this guide have helped service-based businesses grow from almost zero to 1,000+ monthly organic visitors. They’re the essential first step in building predictable lead generation that delivers meaningful ROI. Here’s how to begin implementing them and what to focus on depending on where you are at with your SEO right now.

What you can do this week

1. If you’re starting now, the first thing to focus on is your titles and meta descriptions. This is something you can complete right away and it will immediately improve how your pages appear in search results.
2. Next, either speak with your website person or, if you’re managing everything yourself, look up the steps to register your website with Google Search Console. This gives you access to Google’s data about your site and will be useful for several of the next steps.

What to work on this month to keep your Kajabi SEO moving forward

1. This month, begin working through the more time-intensive tasks. Start by reviewing your pages—especially your most important ones, such as your homepage and core offer pages—to make sure you’re not running into common on-page issues like empty headings, multiple H1 tags, or using headers purely for styling.
2. After reviewing and correcting your main pages, work through the remaining pages on your site and implement the necessary fixes. This part can take some time until you get used to the workflow, but it’s foundational work that pays off.
3. You can also begin the sitemap process:
   • Submit your sitemap in Google Search Console
   • Review and exclude pages you don’t want appearing in search results
   • Make sure everything is properly indexed
4. Finally, update the language settings in your Kajabi theme template to ensure Google understands the correct language of your site.

What to focus on over the next six months to gain momentum

1. Once the SEO basics are in place, shift your focus to interlinking. Go through your pages, identify all internal links, and replace Kajabi’s auto-redirect links with direct URLs. This ensures crawlers can understand and follow your site structure correctly.
2. With the core SEO foundation out of the way, the next major area is your keyword strategy and content marketing. This is what will ultimately drive significant traffic to your site. However, even great content struggles to rank if the underlying technical structure isn’t optimized, which is why all the earlier steps matter. This combination of technical stability and content strategy is what leads to meaningful, long-term organic growth.

Work with a Kajabi SEO expert to build a site that ranks and generates leads for your business

Implementing the steps in this guide will give your Kajabi website a strong SEO foundation, but if you want hands-on support, a tailored SEO strategy, or guidance on scaling your traffic and leads, partnering with us can accelerate your results.

Over the past several years, we’ve helped coaches, consultants, and online entrepreneurs of all kinds grow their organic traffic, generate qualified leads, and promote their lead magnets and podcasts by combining Kajabi SEO optimization with a clear digital marketing strategy.

Whether you need a full SEO overhaul, help troubleshooting technical issues, support building a content plan, or someone to manage your ongoing SEO execution, we can help you:

• Audit and repair the technical SEO gaps that hold Kajabi sites back
• Build a holistic, data-led keyword and content strategy
• Improve rankings for your core offers and high-value pages
• Optimize your Kajabi setup so Google and ChatGPT can properly crawl, index, and understand your content
• Create a long-term system that grows your traffic and leads month after month

If you’re ready to turn your Kajabi website into a real growth engine, and want expert support to guide you through the process, you can book an intro call with Konstantinos today.