About Studio for Digital Growth
Studio for Digital Growth was founded in 2019 by Joanna Formella and Konstantinos Ntoukakis, bringing together more than 20 years of hands-on experience in digital marketing and marketing technology infrastructure.
Since then, the team has undertaken regular technical and legal training to stay up to date with developments in AI and use automation to reduce the time business owners spend running things behind the scenes.
The team has worked on projects of all sizes, ranging from individual business owners to multinational B2B clients across Ireland, Germany, the UK, the UAE, and the US. Clients include established $1M+ coaching businesses, retail brands such as Rituals and Guido Maria Kretschmer, as well as B2B SaaS companies.
Meet your marketing consultants
Joanna Isabella Formella
The creative soul behind our brand
Co-founder and Digital Marketing Coach
Joanna is pursuing a Ph.D. at the University of Bonn. She completed a two-semester course in “Law of the Digital Economy” at the University of Münster, Germany. Joanna loves partnering with personal brands to develop and refine their marketing strategy.
With over +10 years of experience working with startups, coaches, e-commerce, and established consulting firms, including Accenture, she has broad marketing experience. She has worked with clients from the UK, US, Netherlands, Dubai, and Germany. Her areas of expertise are:
✓ crafting premium offers
✓ lead-magnets and freebies
✓ digitalisation & e-commerce
✓ lifestyle, wellness, premium brands
Konstantinos Ntoukakis
Technical mind and innovator
Co-founder and SEO/ AI Search Consultant
Konstantinos is a search and marketing technology expert, specializing in SEO/GEO as well as website optimization across various CMS platforms such as WordPress, Wix, and Shopify. He previously worked in the startup ecosystem as a co-founder of a Business Intelligence (SaaS) company.
His experience includes leadership roles in some of the fastest-growing digital agencies in the United States and Europe. Konstantinos is based in Ireland and supports clients in UK and US time zones. His areas of expertise:
✓ webmastering and technical SEO
✓ SEO prompt engineering for business owners
✓ blog monetization and organic growth marketing
✓ generative engine optimization (Google AI Overviews, Perplexity, ChatGPT and more)
